L
LA BOUCHE ROUGE
Defining a new standard in pure, sustainable beauty
About LA BOUCHE ROUGE
La Bouche Rouge Paris is a luxury beauty brand specializing in serum-infused makeup formulas that are both effective and eco-friendly. The company operates its own laboratory in France, ensuring high-quality products free from petrochemicals, toxins, plastic powders, microplastics, silicones, beeswax, and preservatives. La Bouche Rouge Paris targets environmentally conscious consumers who value sustainability and high-end craftsmanship. The brand's unique selling proposition includes refillable fine leather cases handmade from upcycled leathers by Les Tanneries du Puy, allowing customers to personalize their beauty essentials with initials and choose from a variety of colors. The business model revolves around direct-to-consumer sales through its website, offering products like lipsticks, mascaras, blushes, and highlighters. Revenue is generated through the sale of these premium products and their customizable, refillable cases. The market it operates in is the luxury beauty and skincare industry, with a focus on sustainable and ethical practices.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2017
- Headquarters
- Paris, France
- Employees
- 27
- Open positions
- None listed
- Dealroom signal
- 65.0/100
- Industry
- Wellness Beauty, Fashion
- Sector
- eCommerce & Marketplaces, Consumer Goods, Hard Tech, observatoire greentech, observatoire industrial tech
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Oct 2023 | $0 | — | Beauty Brands Global | ↗ |
| SERIES A✓Equity / VC | Mar 2022 | $11M | $44M | Mirabaud Asset Management · Chalhoub Group · Bpifrance | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for LA BOUCHE ROUGE is 16K monthly website visits, up 14.3% over the last three months. LA BOUCHE ROUGE's team declined 27% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Saola ShoesSustainable Shoes for Men and Women | Saola Shoes | Home |
Chavanod, France | Operational | 17 | $3.6M | $8.8M |
 Jolies CulotteseCommerce & Marketplaces |
Soorts-Hossegor, France | Operational | |||
 Marguerite & CieMarguerite & Cie: the box of tampons made with 100% biological cotton |
Plobannalec-Lesconil, France | Operational | |||
 UnderdogRefurbished home appliances marketplace |
Nantes, France | Operational | |||
 Ma Bonne ÉtoileA Clever an Ecological Solution to Simplify Your Life! :: Squiz reusable food pouches |
Verneuil-sur-Seine, France | Operational | |||
 E-RecycleE-Recycle's mission is to limit the impacts of electronic waste by developing the circular economy and the reuse of digital products |
Lyon, France | Operational | |||
 IndiegogoGlobal crowdfunding platform |
San Francisco, United States | Acquired | |||
 KooveeProduces and markets edible and biodegradable cutlery |
Marseille, France | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A2 investors entered at this stage
Mirabaud Asset Management
Chalhoub Group
Other known investors4 additional known investors
HEC Paris
Beauty Brands Global
HEC Paris Incubator
Financière Saint James
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about LA BOUCHE ROUGE on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See LA BOUCHE ROUGE’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.