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KreditBee

Fintech · Bengaluru, India · Founded 2018

KreditBee operates as an online lending marketplace in India, connecting borrowers with banks and Non-Banking Financial Companies (NBFCs). The company, founded in 2018 by Madhusudan Ekambaram, Karthikeyan Krishnaswamy, and Vivek Veda, focuses on providing personal loans to a demographic often underserved by traditional financial institutions, particularly young professionals and salaried individuals. The platform is designed as a fully digital, app-based service, managing the entire loan lifecycle from application and KYC to disbursement and repayment entirely online. This digital-first approach allows for rapid processing, with loan disbursal often occurring within minutes of approval. The founding team's background is rooted in technology and finance. CEO Madhusudan Ekambaram has a background in engineering and product management, including a stint at Huawei leading e-commerce for multiple countries. This experience informed the creation of KreditBee's predecessor, KrazyBee, which was launched in 2016 to offer installment-based purchasing for students, serving as a real-world lab to refine their risk models before expanding. CFO Vivek Veda is a Chartered Accountant with extensive experience in investment banking at firms like HSBC and Société Générale. CTO Karthikeyan Krishnaswamy is a computer science graduate from the National University of Singapore and previously worked as a System Architect at Huawei. This blend of expertise in technology, product development, and financial markets has shaped the company's data-centric approach to credit assessment. KreditBee's business model centers on facilitating a variety of loan products. These include flexi personal loans, which function like a credit line, personal loans for both salaried and self-employed individuals, and business loans. The company serves the 'New-to-Credit' (NTC) population, aiming to help them build a credit history. A significant portion of its customer base, over 77%, resides in non-metro cities. Revenue is generated primarily through interest income, processing fees charged on loans, and commissions from lending partners. Additionally, the company earns affiliate income through partnerships with e-commerce platforms like Flipkart and Amazon and offers a Software-as-a-Service (SaaS) platform providing API services to other fintech companies. The platform offers personal loans ranging from ₹6,000 to ₹10 Lakh, with repayment tenures from 6 to 60 months. The entire process is paperless and conducted through the mobile app. By leveraging data analytics and machine learning, KreditBee assesses creditworthiness based on non-traditional data points, reducing the reliance on conventional credit scores and enabling quicker, more inclusive lending. The company has also expanded its product offerings to include the 'KreditBee Card' for purchases and has entered the 'Buy Now Pay Later' (BNPL) space. Keywords: digital lending, personal loans, fintech India, NBFC partnerships, instant loan app, salaried professionals loans, self-employed loans, financial inclusion, credit marketplace, mobile lending, online loans, consumer finance, BNPL India, loan processing, Madhusudan Ekambaram, Vivek Veda, Karthikeyan Krishnaswamy, KrazyBee, credit assessment, microloans, e-voucher loans, business loans, financial technology