K
Karma
Karma's mission is to help Millennials maximize their money while saving them time as they shop online
About Karma
Karma is a shopping assistant that operates as a browser extension and mobile app. The tool aims to simplify the online shopping process for its users by integrating several features into one platform.
When a user shops online, Karma automatically searches for and applies the best available coupons and discount codes at checkout. It also provides price and stock notifications for saved items, alerting users when a product's price drops or when it comes back in stock. The platform includes a feature that allows users to earn cashback on their purchases from participating retailers.
Karma's business model is based on affiliate commissions. The company earns a percentage of the sales made through its platform from its partner stores. This model allows the service to be free for users while generating revenue from the transactions it facilitates.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 269
- Open positions
- None listed
- Dealroom signal
- 89.7/100
- Industry
- Fintech, Fashion
- Sector
- Fintech, Tracking, Social Commerce, Lifestyle, Price Comparison, Pricing
- Technology
- Artificial Intelligence, Machine Learning
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Oct 2021 | $25M | $100M | NFX · Altair Capital · MoreTech Ventures · Target Global | ↗ |
| SEED✓Equity / VC | Aug 2020 | $5M | $20M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Karma is 840K monthly website visits, up 3.7% over the last three months. Karma's team grew 7.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Wadi Ventures
AltaIR Capital
Series A3 investors entered at this stage
Target Global
NFX
MoreTech Ventures
Other known investors11 additional known investors
Google for Startups Accelerator- BRBrayne
- EKElad Kushnir
- EKEugene Kreinin
Ishay Green
Riyadh Techstars Accelerator
Skywell Capital Partners
Techstars
Thor Angelo
Western Technology Investment
Yoni Blau
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Karma on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Karma’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.