K
Karma
Fintech · Tel Aviv-Yafo, Israel · Founded 2014
Karma's mission is to help Millennials maximize their money while saving them time as they shop online MoreLess
Karma is a shopping assistant that operates as a browser extension and mobile app. The tool aims to simplify the online shopping process for its users by integrating several features into one platform.
When a user shops online, Karma automatically searches for and applies the best available coupons and discount codes at checkout. It also provides price and stock notifications for saved items, alerting users when a product's price drops or when it comes back in stock. The platform includes a feature that allows users to earn cashback on their purchases from participating retailers.
Karma's business model is based on affiliate commissions. The company earns a percentage of the sales made through its platform from its partner stores. This model allows the service to be free for users while generating revenue from the transactions it facilitates.
Keywords: shopping assistant, browser extension, coupon codes, price alerts, cashback rewards, affiliate marketing, e-commerce tool, online shopping, price tracking, discount finder
Company overview
Karma company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 269
- Open positions
- None listed
- Dealroom signal
- 89.7
Valuation & funding
Karma funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Oct 2021 | $25M | $100M | NFX · Altair Capital · MoreTech Ventures · Target Global | ↗ |
| SEED✓Equity / VC | Aug 2020 | $5M | $20M | Undisclosed | — |
| SEEDEquity / VC | Mar 2020 | $5M | $20M | Undisclosed | — |
| SEEDEquity / VC | Oct 2017 | $3.9M | $16M | AltaIR Capital | — |
| SEED✓Equity / VC | Oct 2016 | — | — | Undisclosed | — |
| SUPPORT PROGRAM✓Other financing | Dec 2014 | Google for Startups Accelerator | — | ||
| ANGELEquity / VC | Jan 2014 | Wadi Ventures · AltaIR Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $19M | 0% | 204 |
| 2025 | $19M | 0% | 251 |
| 2024 | $19M | 0% | 180 |
| 2023 | $19M | 0% | 156 |
| 2022 | $19M | +51.6% | 127 |
| 2021 | $12M | +25.8% | 100 |
| 2020 | $9.9M | — | 72 |
Growth signals
Karma website traffic
Latest recorded traffic for Karma is 840K monthly website visits, up 3.7% over the last three months. Karma's team grew 7.2% over the past year.
Comparisons
Karma compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Karma's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Karma has talent and traffic
In the news
Latest news about Karma
Recent press, funding announcements, and product moves mentioning Karma — open to read from the original sources.
Market sentiment
What the market is saying about Karma
An AI-synthesized read of the highest-engagement posts about Karma on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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