Kaisa

About Kaisa

Kaisa, formerly known as Freespee, operates as a global Software-as-a-Service (SaaS) company headquartered in Uppsala, Sweden. Founded in 2009 by Carl Holmquist and Tobias Lindgren, the firm has additional offices in London and Paris. The company recently rebranded to Kaisa, a name signifying 'pure' in Swedish, to emphasize its heritage and a new phase of strategic repositioning and expansion.

The core of Kaisa's business is its Customer Engagement Platform, specifically designed for industries with high-consideration purchases, such as automotive and online marketplaces. The platform enables businesses to manage and personalize customer interactions across various channels, including email, chat, phone calls, SMS, and web forms. By capturing and integrating conversational data, the system provides businesses with insights into buyer intent. This allows clients to understand where customers are in their buying journey, segment audiences, and automate personalized engagement at scale. The ultimate goal is to streamline the buying process, improve conversion rates, and enhance the overall customer experience. The platform is built to integrate with existing client systems, such as CRM and CDP platforms, to unify data and workflows.

Kaisa serves a global client base in over 45 countries, with prominent customers including major automotive brands like Toyota and Škoda, and leading marketplaces such as eBay and Gumtree. The business model is venture capital-backed, generating revenue through its enterprise-grade SaaS solutions. The platform's API also allows clients to integrate Kaisa's conversation management capabilities directly into their own systems, which helps to reduce customer churn and increase average revenue per account.