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Jinx

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JINX | Premium Dog Food | Made for Modern Dogs – Jinx

Los Angeles, United StatesFounded 2019Food

Valuation $100–500M Latest valuation · 2023

Revenue $100–500M Latest reported FY

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About Jinx

Jinx is a startup operating in the pet food industry, specifically focusing on providing high-quality, natural dog food. The company's primary target market is dog owners who are interested in providing their pets with a healthier diet. Jinx's business model is centered around e-commerce, with customers purchasing their products directly from the company's website.

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The company's product line is made up of dog food and treats that are made from natural ingredients, with organic chicken or salmon being the primary ingredient. The company also incorporates over 20 natural superfoods into their recipes for added nutrients and over 20 million microorganisms for better gut health. Jinx prides itself on not using any fillers, artificial ingredients, or preservatives in their products.

Jinx's revenue is generated through the sale of their products. The company also offers a subscription service, where customers can set up custom delivery dates for their dog food and treats. This service includes easy cancellation, built-in savings, and a 100% money-back guarantee, making it a convenient option for customers.

The company also has a social impact aspect, as it donates meals to shelter dogs. Jinx's products have been well-received by customers, with many reporting improved digestion in their dogs after switching to Jinx's food.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2019
Headquarters: Los Angeles, United States
Employees: 80
Open positions: 3
Dealroom signal: 86.9/100
Industry: Food
Sector: Food, Direct-to-Consumer, Pets
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Jinx.

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES BOther financing	Aug 2023	$18M	$140M	Align Ventures · The Merchant Club · Era Ventures · AF Ventures	↗
SERIES AOther financing	Nov 2021	$28M	$112M	Michael Ovitz · Trevor Noah · Odell Beckham · The Merchant Club	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024		—

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Growth signals

Jinx website traffic

Latest recorded traffic for Jinx is 91K monthly website visits, up 19.7% over the last three months. Jinx's team grew 12.7% over the past year.

Latest monthly visits91K 3-month web change+19.7% 1-year team growth+12.7%

Monthly website visitsJun 2020–Jul 2026

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