COMPANY PROFILE

Smalls

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Bringing fresh, human grade meals for your cats straight to your door

New York City, United StatesFounded 2017eCommerce & Marketplaces

Valuation $100–250M Last recorded · 2023

Revenue $1–10M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Smalls

Smalls operates in the pet food industry, specializing in delivering human-grade fresh cat food directly to consumers' doors. The company targets cat owners who are looking for healthier, high-protein alternatives to traditional pet food. Smalls' business model is subscription-based, where customers receive monthly deliveries of vet-formulated fresh food tailored to their cats' needs. The food is gently cooked to preserve nutrients and moisture, which contributes to benefits such as shinier fur, more energy, and less stinky litter boxes. Smalls differentiates itself by avoiding fillers, preservatives, and artificial ingredients commonly found in other pet foods. The company generates revenue through its subscription plans, which are customized based on a quick online quiz that helps determine the best plan for each cat.

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At a glance

Status: Operational
Founded: 2017
Headquarters: New York City, United States
Employees: 124
Open positions: 4
Dealroom signal: 88.1/100
Industry: Food
Sub-industry: Food Logistics & Delivery, Innovative Food
Sector: eCommerce & Marketplaces, Direct-to-Consumer, Pets
Business model: Manufacturing, Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Mar 2023	$19M	$76M	Founder Collective · 301 Inc · The Ohio State University · Left Lane Capital	↗
EARLY VCEquity / VC	Mar 2021	$0	—	10X Capital	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Smalls website traffic

Latest recorded traffic for Smalls is 650K monthly website visits, down 1.5% over the last three months. Smalls's team grew 6.9% over the past year.

Latest monthly visits650K 3-month web change-1.5% 1-year team growth+6.9%

Monthly website visitsAug 2020–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Manager, Paid Social53, Wooster Street, 10013 New York, New York · Other · Aug 1, 2026 Sr. Growth Creative Strategist53, Wooster Street, 10013 New York, New York · Marketing & Communication · Jul 31, 2026 Product Manager, GrowthMission, Kansas, United States, Northern America, Americas · Business Development · Jul 21, 2026 Chief Financial Officer53, Wooster Street, 10013 New York, New York · C-Level · Jun 12, 2026

4 distinct openings shownExplore hiring signals →

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Closest operating peers by Dealroom taxonomy

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BBButternut BoxDelivering tailored dog meals based on variables such as breed, gender, age, and weight	London, United Kingdom	Operational