Jifiti

About Jifiti

Jifiti.com Inc. operates as a financial technology firm that provides a white-labeled, modular platform for embedded lending. Founded in 2011 by Yaacov Martin, Shaul Weisband, and Meir Dudai, the company initially launched as a digital gift card business. The founders leveraged their proprietary point-of-sale technology to address a significant challenge for banks and lenders: integrating with merchant systems to offer financing directly to consumers at the point of sale.

The company's primary offering is a business-to-business (B2B) platform that enables banks, lenders, and merchants to deploy buy now, pay later (BNPL) and other consumer loan programs. Jifiti's technology functions as the intermediary infrastructure, or 'pipes', connecting retailers and financial institutions, which allows each party to focus on their core operations. The platform is designed to be fully customizable and can be integrated with a client's existing infrastructure, allowing them to select only the necessary technology modules. This approach supports a wide array of financing products, including installment loans, lines of credit, split payments, and B2B financing, across various channels like online, in-store, and call centers. The business model generates revenue by facilitating these white-labeled point-of-sale financing solutions. By offering a white-labeled solution, Jifiti allows its clients, which include financial institutions and merchants, to maintain full ownership of their customer relationships and data.

Jifiti has secured a total of $32.6 million in funding over five rounds from investors including Ingka (the investment arm of IKEA), Liberty Media, and Simon Property Group. A significant funding milestone was a $22.5 million Series B round in August 2021, led by Ingka. This investment followed a successful commercial partnership with IKEA, which has been using Jifiti's platform to offer financing in its stores since 2019. The firm has established partnerships with major financial players like Mastercard, Citizens Bank, CaixaBank, and Crédit Agricole, and serves global retailers such as Walmart. The company has a multinational presence with offices in the United States and Israel.