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Addi
Technology company building credit and banking solutions that work for Latin Americans
About Addi
Addi is a technology company that provides buy now, pay later (BNPL) solutions in Latin America. The company offers a platform that allows customers to make purchases and pay in installments without needing a credit card. This service is available for both online and in-store transactions.
Read full description
For consumers, Addi provides a seamless and quick credit application process, often requiring only a national ID and a WhatsApp account for verification. The platform aims to make purchasing more accessible by offering zero-interest financing options for short-term payments. For longer-term installments, an interest rate is applied.
For merchants, Addi serves as a tool to increase sales and customer conversion rates. By integrating Addi as a payment option, businesses can offer their customers more flexible payment terms, which can lead to higher average order values and a larger customer base. The platform integrates with various e-commerce systems and also supports in-store sales.
The business model is based on charging a fee to the affiliated merchants for each transaction facilitated through the platform. This model allows the company to offer interest-free plans to consumers, making it an attractive payment alternative. Addi has a strong focus on the Latin American market, with a significant presence in Colombia and Brazil.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- Bogotá, Colombia
- Employees
- 913
- Open positions
- None listed
- Dealroom signal
- 93.0/100
- Industry
- Fintech
- Sub-industry
- Mortgages & Lending, Payments
- Sector
- Fintech, Point of Sale, BNPL
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
Latest news
Press, funding announcements and product moves mentioning Addi.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES DOther financing | Jun 2026 | $85M | $340M | GIC · Monashees · BTG Pactual · Citius | ↗ |
| DEBTDebt | Apr 2026 | $150M | — | Fasanara Capital · JP Morgan | ↗ |
Growth signals
Latest recorded traffic for Addi is 2.1M monthly website visits, up 31.3% over the last three months. Addi's team grew 18.4% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Series A12 investors entered at this stage
Foundation Capital
Quona Capital
Union Square Ventures
Endeavor Catalyst
Hans Tung
Citius
8VC
The Marathon Fund- HLHuey Lin
- IPIntersection Partners
Greycroft Partners
Notable Capital
Series B and later9 investors entered at this stage
- ACArchitect Capital
Goldman Sachs
GIC
Softbank Capital
Victory Park Capital
Fasanara Capital
BBVA Spark
JP Morgan
BTG Pactual
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Addi on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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