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Power Law company profile

Addi

Fintech · Bogotá, Colombia · Founded 2018

Addi is a technology company that provides buy now, pay later (BNPL) solutions in Latin America. The company offers a platform that allows customers to make purchases and pay in installments without needing a credit card. This service is available for both online and in-store transactions. For consumers, Addi provides a seamless and quick credit application process, often requiring only a national ID and a WhatsApp account for verification. The platform aims to make purchasing more accessible by offering zero-interest financing options for short-term payments. For longer-term installments, an interest rate is applied. For merchants, Addi serves as a tool to increase sales and customer conversion rates. By integrating Addi as a payment option, businesses can offer their customers more flexible payment terms, which can lead to higher average order values and a larger customer base. The platform integrates with various e-commerce systems and also supports in-store sales. The business model is based on charging a fee to the affiliated merchants for each transaction facilitated through the platform. This model allows the company to offer interest-free plans to consumers, making it an attractive payment alternative. Addi has a strong focus on the Latin American market, with a significant presence in Colombia and Brazil. Keywords: fintech, buy now pay later, point of sale financing, e-commerce, payment solutions, Latin America, credit, installments, financial services, merchant services