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Intent HQ

Marketing · London, United Kingdom · Founded 2010

Turning social data into revenue by building interest profiles for websites' visitors, discovering what truly matters to them. MoreLess

Intent HQ is a customer intelligence company that provides a platform to help businesses understand their customers on a deeper level. The company's technology uses artificial intelligence to analyze data from various sources, creating a detailed, human-like profile of each customer. This allows brands to move beyond basic demographics and gain insights into individual interests, motivations, and intent.

The platform is designed to help businesses improve customer acquisition, growth, and retention. By providing a more accurate understanding of consumer behavior, Intent HQ enables companies to deliver personalized marketing campaigns, enhance customer experiences, and ultimately drive revenue. The service includes tools for analyzing competitor performance and consumer spending habits, offering a comprehensive view of the market landscape.

Intent HQ operates on a business-to-business (B2B) model, targeting large enterprises primarily in the retail and consumer goods sectors. The company emphasizes data privacy and governance, providing clients with controls to protect consumer information. With a global presence, it serves brands looking to leverage their data for more effective and targeted customer engagement strategies.

Keywords: Customer Intelligence, AI Analytics, Personalization, Consumer Insights, Big Data, Customer Behavior, Data Monetization, CRM Enrichment, Predictive Analytics, Marketing Technology

Valuation $0–100M
Revenue $1–10M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Intent HQ and the history behind them.

Company overview

Intent HQ company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2010
Headquarters
London, United Kingdom
Employees
119
Open positions
8
Dealroom signal
69.3
Investment activity
2 companies · latest Nov 2023
Capital deployed
Preferred round
ACQUISITION
client focusb2bsub industryMarketing Analyticsbusiness modelSaaSsectorAdtechsectorSaaSsectorSocialsectorAdvertisingsectorMessagingsectorContent ManagementsectorBuildingsectoruk is8 creative industriesindustryMarketingindustryEnterprise Software

Valuation & funding

Intent HQ funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Dec 2025 $17M $69M Undisclosed
EARLY VCEquity / VC Apr 2015 $4.6M $18M Oxford Capital
EARLY VCEquity / VC May 2014 $6.3M $25M Oxford Capital
Showing 3 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthEBITDAMarginProfitMargin
2026 $6.2M 0% −$13M -211.1% −$25M -396.8%
2025 $6.2M -39.3% −$13M -211.1% −$25M -396.8%
2024 $10M -22.6% −$13M -128.1% −$11M -105%
2023 $13M +52.4% −$13M -99.1%
2022 $8.7M +25.4% −$13M -151.1%
2021 $6.9M +86.5% −$8.3M -119.8%
2020 $3.7M −$7.7M -207.6%
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Intent HQ website traffic

Latest recorded traffic for Intent HQ is 5K monthly website visits, up 11.1% over the last three months. Intent HQ's team grew 7.2% over the past year.

Latest monthly visits5K 3-month web change+11.1% 1-year team growth+7.2%
Monthly website visits140 observations · Oct 2014–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Intent HQ compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Intent HQ's talent

Book a demo to see the people
Team profiled 45 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

1 investor on Intent HQ's cap table

Sourced from Dealroom's funding and investor records.

Series A 1 investor entered at this stage
Oxford Capital

Global footprint

Where Intent HQ has talent and traffic

Workforce by country
14 countries with
team presence
🇬🇧 United Kingdom60.9%
🇪🇸 Spain13%
🇺🇸 United States5.4%
🇿🇦 South Africa3.3%
🇧🇷 Brazil1.1%
Top 5 of 14 shown

In the news

Latest news about Intent HQ

Recent press, funding announcements, and product moves mentioning Intent HQ — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Intent HQ

An AI-synthesized read of the highest-engagement posts about Intent HQ on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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