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Intent HQ
Turning social data into revenue by building interest profiles for websites' visitors, discovering what truly matters to them.
About Intent HQ
Intent HQ is a customer intelligence company that provides a platform to help businesses understand their customers on a deeper level. The company's technology uses artificial intelligence to analyze data from various sources, creating a detailed, human-like profile of each customer. This allows brands to move beyond basic demographics and gain insights into individual interests, motivations, and intent.
The platform is designed to help businesses improve customer acquisition, growth, and retention. By providing a more accurate understanding of consumer behavior, Intent HQ enables companies to deliver personalized marketing campaigns, enhance customer experiences, and ultimately drive revenue. The service includes tools for analyzing competitor performance and consumer spending habits, offering a comprehensive view of the market landscape.
Intent HQ operates on a business-to-business (B2B) model, targeting large enterprises primarily in the retail and consumer goods sectors. The company emphasizes data privacy and governance, providing clients with controls to protect consumer information. With a global presence, it serves brands looking to leverage their data for more effective and targeted customer engagement strategies.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2010
- Headquarters
- London, United Kingdom
- Employees
- 119
- Open positions
- 8
- Dealroom signal
- 69.3/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- Marketing Analytics
- Sector
- Marketing, Adtech, SaaS, Social, Advertising, Messaging, Content Management, Building, uk is8 creative industries
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 2 companies, latest Nov 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Dec 2025 | $17M | $69M | Undisclosed | ↗ |
| EARLY VC✓Equity / VC | Apr 2015 | $4.6M | $18M | Oxford Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Intent HQ is 5K monthly website visits, up 11.1% over the last three months. Intent HQ's team grew 7.2% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Oxford Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Intent HQ on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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