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Innuity

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Innuity a provider of outsourced Web site creation, Web transaction, and Web promotional services for businesses

Redwood City, United StatesFounded 1999Marketing
Valuation $50–100M Last recorded · 2000
Total funding $10–50M Disclosed equity funding
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About Innuity

Founded in 1999, Innuity, Inc. operates from Redmond, Washington, as a provider of integrated payment processing and software solutions tailored for small to medium-sized businesses in the U.S. and internationally. The company's technology is built on an on-demand model, designed to simplify interactions between businesses and their customers, partners, and vendors for more efficient management. In May 2000, Innuity secured $15 million in a Series A funding round led by Crescendo Ventures. Innuity's business model focuses on delivering a comprehensive suite of payment services through its proprietary brands, Merchant Partners and Acquirint Payment Processing. Merchant Partners offers a product lineup that includes a payment gateway (both API and hosted), ACH/check processing, recurring billing systems, shopping carts, and tools for fraud management. Acquirint Payment Processing provides merchant accounts, Point-of-Sale (POS) and Mail Order/Telephone Order (MOTO) payment processing, along with additional shopping cart and fraud management solutions. The company generates revenue through fees associated with these payment processing and software services. Over the years, Innuity has engaged in various strategic transactions, including multiple asset purchase agreements. Notably, the company entered into agreements with CreditDiscovery, LLC and Acquirint, LLC in 2006, and later with Radiant Systems, Inc. and Web.com Group, Inc. These actions indicate a strategy focused on growth and the consolidation of assets within the payment and business solutions space. The company was incorporated in Delaware and has maintained its position by offering a broad menu of payment services that cater to a wide base of merchants.

Source: Dealroom company data

At a glance

Status
Operational
Founded
1999
Headquarters
Redwood City, United States
Open positions
None listed
Dealroom signal
21.7/100
Industry
Marketing
Sector
Marketing, Adtech, SaaS, Advertising, Search Engine, Automated Process, Platform, Automated Technology
Client focus
b2b

Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VC✓Equity / VC May 2000 $15M $60M Crescendo Ventures —
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Growth signals

Innuity website traffic

Latest recorded traffic for Innuity is 310 monthly website visits.

Latest monthly visits310
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Crescendo Ventures
Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Redwood City HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Innuity on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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