IngageApp Inc.

About IngageApp Inc.

IngageApp Inc., operating under the name Xiaoshouyi (销售易) and also known as Neocrm, is a China-based enterprise software provider specializing in customer relationship management (CRM) solutions. The company, officially Beijing Renke Interactive Network Technology Co., Ltd., was founded in 2011 by Allan Shi (Shi Yanzhe) and Alex Deng. Founder and CEO Allan Shi brings approximately 20 years of sales and management experience in China and North America, including a tenure as General Manager at SAP China and sales roles at Dell. This background informed the company's mission to re-engineer traditional CRM by leveraging mobile, social, and cloud technologies to create a system centered on user interaction rather than just internal processes.

The firm offers a comprehensive suite of cloud-based products designed to digitize the entire customer lifecycle, from marketing and sales to customer service. Its product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Partner Cloud, and a Platform-as-a-Service (PaaS) offering called Neo-Platform, which allows for customization and development to meet the specific needs of large enterprises. This PaaS capability has been a key factor in securing contracts with major clients like Lenovo, Shanghai Electric, and Hikvision. The business model is primarily subscription-based, with pricing per client per month.

IngageApp serves a diverse client base, ranging from small and medium-sized companies to large corporations such as the Industrial and Commercial Bank of China (ICBC) and Focus Media. The platform's core functionality is delivered through a mobile application that enables sales teams to manage customer data, collaborate with colleagues, and handle tasks remotely. By integrating mobile and social features, the company aims to solve the historic usability challenges of traditional PC-based CRM systems. A significant strategic development is its alliance with Tencent, which facilitates an integrated social CRM solution leveraging Tencent's social platforms. This partnership has been fortified by substantial investment, including a landmark USD 120 million Series E funding round led solely by Tencent in 2019, the largest single investment in China's CRM sector at the time. Over its history, the company has secured multiple funding rounds from prominent investors including Sequoia Capital, Matrix Partners China, and Tencent.