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Imagicast
Strategic merchandising solutions for retailers
About Imagicast
Imagicast operated as a provider of a strategic one-to-one merchandising platform tailored for the retail sector. The company, formerly known as Telescan Systems, centered its operations on a platform that integrated one-to-one marketing, e-commerce, and business intelligence functionalities. This equipped retailers and brand manufacturers with the tools to create engaging in-store product demonstrations and personalized promotions.
The core of Imagicast's business was to help its clients increase the conversion of shoppers into buyers. It achieved this by enabling the collection of business intelligence on customer shopping and purchasing behaviors. This data-driven approach allowed for more effective and targeted marketing efforts directly at the point of sale. The company's primary market was the Media and Information Services (B2B) industry.
In April 2000, Imagicast secured $13 million in a Later Stage VC funding round. Its investors included firms such as AllegisCyber, Apex Venture Partners, InnoCal Venture Capital, and Keystone Venture Capital. Subsequently, the company was acquired by Xperex.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 1991
- Headquarters
- Burlingame, United States
- Open positions
- None listed
- Dealroom signal
- 17.0/100
- Industry
- Marketing
- Sub-industry
- Ecommerce Solutions
- Sector
- Marketing, Retail
- Client focus
- b2b
- Links
- Website
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Apr 2000 | $13M | $52M | Media Technology Ventures · Apex Venture Partners · InnoCal Venture Capital · Technology Partners | — |
Growth signals
Latest recorded traffic for Imagicast is 0 monthly website visits.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later4 investors entered at this stage
Apex Venture Partners
Media Technology Ventures- ICInnoCal Venture Capital
Technology Partners
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Imagicast on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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