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Illumix

Marketing · Redwood City, United States · Founded 2017

Spatial AI technology for augmented reality, mapping and real-world digital interactions MoreLess

Illumix is a dynamic startup specializing in augmented reality (AR) technology, blending high-quality gaming practices with advanced research in computer vision, deep learning, and mobile AR. The company is renowned for powering one of the most successful AR games to date, showcasing its capability to merge digital experiences with the real world. Illumix operates primarily in the entertainment and e-commerce sectors, serving clients ranging from individual consumers to large brands looking to enhance their digital engagement strategies.

The company’s business model revolves around creating and licensing AR platforms and experiences. By hosting millions of users each month, Illumix generates revenue through a combination of direct consumer sales, partnerships with major brands, and licensing its technology to other businesses. This approach allows them to monetize both their proprietary AR games and the underlying technology that powers these immersive experiences.

Illumix’s market is broad, encompassing both the entertainment industry and the rapidly growing e-commerce sector. In entertainment, they provide interactive gaming experiences that captivate users and drive engagement. In e-commerce, their AR solutions enable consumers to interact with products in a more personalized and engaging way, moving beyond passive browsing to active participation.

The company boasts a team of industry veterans and top academic researchers, ensuring that their products are at the forefront of innovation. Their participation in the Disney Accelerator program highlights their commitment to excellence and their ability to create "magic" through technology.

In summary, Illumix is a cutting-edge AR company that combines top-tier gaming practices with advanced research to create immersive digital experiences. They serve a diverse client base in the entertainment and e-commerce markets, generating revenue through consumer sales, brand partnerships, and technology licensing.

Keywords: Augmented Reality, Gaming, E-commerce, Digital Experience, Computer Vision, Deep Learning, Mobile AR, Interactive, Innovation, Technology Licensing.

Company overview

Illumix company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2017
Headquarters
Redwood City, United States
Employees
18
Open positions
None listed
Dealroom signal
60.2
client focusb2btechnologyArtificial IntelligencetechnologyDeep TechtechnologyMachine LearningtechnologyAugmented RealitytechnologyVirtual RealitytechnologyComputer Visionbusiness modelSaaSindustryGamingsectorGame DevelopmentsectorCore AIsectorMetaversesectorGenerative AIsectorgenAI Applications

Valuation & funding

Illumix funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Jun 2026 $0 Snap
EARLY VCEquity / VC Aug 2024 $0 Alumni Ventures
SERIES AEquity / VC Mar 2023 $18M $72M Lightspeed Venture Partners · OpenView Venture Partners · Mark Cuban · Henry Kravis
SEEDEquity / VC Jul 2020 Alumni Ventures
SEEDEquity / VC Sep 2018 $8.6M $34M Lightspeed Venture Partners · Maveron
SERIES AEquity / VC Nov 2008 Northstar Ventures · Hotspur Capital
Showing 6 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $3.5M 0% 17
2025 $3.5M 0% 41
2024 $3.5M 0% 40
2023 $3.5M +6.1% 37
2022 $3.3M +3.1% 31
2021 $3.2M 0% 36
2020 $3.2M 32
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Illumix website traffic

Latest recorded traffic for Illumix is 2.8K monthly website visits, up 0% over the last three months. Illumix's team declined 56.1% over the past year.

Latest monthly visits2.8K 3-month web change0% 1-year team growth-56.1%
Monthly website visits72 observations · Dec 2016–Jul 2026
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Comparisons

Illumix compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Illumix's talent

Book a demo to see the people
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

19 investors on Illumix's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 11 investors entered at this stage
Northstar Ventures
Hotspur Capital
OpenView Venture Partners
Mark Cuban
Henry Kravis
Visible Ventures
RW3 Ventures
Sony Innovation Fund
Matthew Ball
Xavier Niel
LightShed Ventures
Other known 5 additional known investors
Snap
Nicole Quinn
Sugar Free Capital
Unusual Ventures
Victress Capital

Global footprint

Where Illumix has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States90%
🇨🇿 Czech Republic10%
2 countries shown

In the news

Latest news about Illumix

Recent press, funding announcements, and product moves mentioning Illumix — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Illumix

An AI-synthesized read of the highest-engagement posts about Illumix on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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