I
Illumix
Marketing · Redwood City, United States · Founded 2017
Spatial AI technology for augmented reality, mapping and real-world digital interactions MoreLess
Illumix is a dynamic startup specializing in augmented reality (AR) technology, blending high-quality gaming practices with advanced research in computer vision, deep learning, and mobile AR. The company is renowned for powering one of the most successful AR games to date, showcasing its capability to merge digital experiences with the real world. Illumix operates primarily in the entertainment and e-commerce sectors, serving clients ranging from individual consumers to large brands looking to enhance their digital engagement strategies.
The company’s business model revolves around creating and licensing AR platforms and experiences. By hosting millions of users each month, Illumix generates revenue through a combination of direct consumer sales, partnerships with major brands, and licensing its technology to other businesses. This approach allows them to monetize both their proprietary AR games and the underlying technology that powers these immersive experiences.
Illumix’s market is broad, encompassing both the entertainment industry and the rapidly growing e-commerce sector. In entertainment, they provide interactive gaming experiences that captivate users and drive engagement. In e-commerce, their AR solutions enable consumers to interact with products in a more personalized and engaging way, moving beyond passive browsing to active participation.
The company boasts a team of industry veterans and top academic researchers, ensuring that their products are at the forefront of innovation. Their participation in the Disney Accelerator program highlights their commitment to excellence and their ability to create "magic" through technology.
In summary, Illumix is a cutting-edge AR company that combines top-tier gaming practices with advanced research to create immersive digital experiences. They serve a diverse client base in the entertainment and e-commerce markets, generating revenue through consumer sales, brand partnerships, and technology licensing.
Keywords: Augmented Reality, Gaming, E-commerce, Digital Experience, Computer Vision, Deep Learning, Mobile AR, Interactive, Innovation, Technology Licensing.
Company overview
Illumix company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2017
- Headquarters
- Redwood City, United States
- Employees
- 18
- Open positions
- None listed
- Dealroom signal
- 60.2
Valuation & funding
Illumix funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jun 2026 | $0 | — | Snap | ↗ |
| EARLY VC✓Equity / VC | Aug 2024 | $0 | — | Alumni Ventures | ↗ |
| SERIES A✓Equity / VC | Mar 2023 | $18M | $72M | Lightspeed Venture Partners · OpenView Venture Partners · Mark Cuban · Henry Kravis | ↗ |
| SEED✓Equity / VC | Jul 2020 | — | — | Alumni Ventures | — |
| SEED✓Equity / VC | Sep 2018 | $8.6M | $34M | Lightspeed Venture Partners · Maveron | — |
| SERIES A✓Equity / VC | Nov 2008 | Northstar Ventures · Hotspur Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3.5M | 0% | 17 |
| 2025 | $3.5M | 0% | 41 |
| 2024 | $3.5M | 0% | 40 |
| 2023 | $3.5M | +6.1% | 37 |
| 2022 | $3.3M | +3.1% | 31 |
| 2021 | $3.2M | 0% | 36 |
| 2020 | $3.2M | — | 32 |
Growth signals
Illumix website traffic
Latest recorded traffic for Illumix is 2.8K monthly website visits, up 0% over the last three months. Illumix's team declined 56.1% over the past year.
Comparisons
Illumix compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Illumix's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Illumix has talent and traffic
team presence
In the news
Latest news about Illumix
Recent press, funding announcements, and product moves mentioning Illumix — open to read from the original sources.
Market sentiment
What the market is saying about Illumix
An AI-synthesized read of the highest-engagement posts about Illumix on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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