Hexa

About Hexa

Hexa, officially Fitix Visualization Ltd., is a Tel Aviv-based company that has developed a comprehensive 3D asset visualization and management platform. Founded in 2018 by Yehiel Atias (CEO), Jonathan Clark (CTO), and Ran Buchnik (CPO), the company initially started as a virtual dressing room platform in 2015 before pivoting to a broader 3D tech stack.

The core of Hexa's business is a Software-as-a-Service (SaaS) platform that utilizes artificial intelligence and a team of 3D engineers to convert 2D images into high-fidelity, interactive 3D models, often referred to as digital twins. This technology allows businesses in sectors like furniture, fashion, and consumer electronics to create, manage, distribute, and analyze 3D assets at scale. The platform is designed to make 3D content creation faster and more cost-effective than traditional methods like photogrammetry or lidar scanning. Clients can deploy these 3D models across websites, in augmented reality (AR) applications, on social media, and within game engines using a simple code snippet.

The company serves major retail and technology clients, including Macy's, Logitech, Crate & Barrel, Unity, and Amazon. Its business model is centered on helping these clients reduce visualization costs, improve customer acquisition, and increase sales by providing immersive online shopping experiences. By enabling customers to view products in 3D or place them virtually in their own space via AR, Hexa aims to increase buyer confidence and reduce product return rates.

Hexa has secured significant financial backing, with total funding reaching approximately $27.2 million. This includes a $20.5 million Series A round in March 2023, led by investors such as Point72 Ventures, Samurai Incubate, Sarona Partners, and HTC. This funding is intended to support further product development and expansion.