P
Persado
SaaS solution that breaks down marketing languages into emotional components
About Persado
Persado is a cutting-edge company that leverages advanced technology to revolutionize digital marketing. Founded on December 12, 2012, Persado combines expertise in mathematics, natural language processing (NLP), and data science to optimize the language used in marketing campaigns. The company’s core mission is to help businesses enhance their digital marketing efforts by using data-driven insights to choose the most effective words and phrases.
Read full description
Persado serves a diverse range of clients, including large enterprises and global brands across various industries. These clients rely on Persado to improve their marketing communications, increase customer engagement, and ultimately drive higher conversion rates. The company operates in the digital marketing sector, a highly competitive and rapidly evolving market.
The business model of Persado is based on providing a software-as-a-service (SaaS) platform that uses artificial intelligence (AI) to analyze and generate marketing content. This platform helps clients create more impactful and persuasive messages by identifying the language that resonates best with their target audience. Persado makes money through subscription fees for access to its platform and additional services such as consulting and custom content creation.
In summary, Persado is a technology-driven company that uses AI and data science to transform digital marketing. By focusing on the power of words, Persado helps businesses improve their marketing effectiveness and achieve better results.
At a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- New York City, United States
- Employees
- 256
- Open positions
- 3
- Dealroom signal
- 66.3/100
- Sub-industry
- CRM & Sales
- Sector
- AI, Telecommunications, Analytics, Market Intelligence, Retail, Content Management, DNA, Genetics and genomics, Cognitive
- Technology
- Artificial Intelligence, Deep Tech, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SUPPORT PROGRAMOther financing | Apr 2023 | $0 | — | HEC Paris | — |
| DEBTDebt | Oct 2017 | $30M | — | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Persado is 13K monthly website visits, down 75.5% over the last three months. Persado's team declined 3.8% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Bain Capital Ventures
TLcom Capital
StarVest Partners
Goldman Sachs
American Express Ventures
Other known investors1 additional known investor
HEC Paris
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Persado on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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