COMPANY PROFILE

GuiaBolso

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Personalized financial advisor app

São Paulo, BrazilFounded 2012Fintech

Valuation $100–500M Latest valuation · 2017

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

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About GuiaBolso

Guiabolso operates as a data-driven financial platform in Brazil, focusing on providing personalized financial recommendations and investment solutions. The company leverages user data to offer tailored financial products, aiming to enhance the financial well-being of its clients. Guiabolso primarily serves individual consumers seeking to optimize their financial management and investment strategies. Operating in the Brazilian financial market, the platform utilizes a freemium business model, offering basic services for free while monetizing through premium features and partnerships with financial institutions. By analyzing user data, Guiabolso generates revenue through commissions on recommended financial products and services, as well as through premium subscriptions. The platform's core strength lies in its ability to provide users with actionable insights and recommendations, helping them make informed financial decisions. Keywords: financial, platform, data-driven, personalized, recommendations, investment, solutions, Brazil, freemium, insights

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2012
Headquarters: São Paulo, Brazil
Employees: 20
Open positions: None listed
Dealroom signal: 64.5/100
Industry: Fintech
Sub-industry: Financial Management Solutions
Sector: Fintech, Personal Finance, financial inclusion
Technology: Mobile app
Client focus: b2c
Investment activity: 1 company, latest Dec 2020
Capital deployed: $700K
Preferred round: SEED
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning GuiaBolso.

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Funding history

10 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
FundingOther financing	Dec 2021	$0	—	Bossa Invest	—
ACQUISITIONOther financing	Jul 2021	$0	—	PicPay	—

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Growth signals

GuiaBolso website traffic

Latest recorded traffic for GuiaBolso is 60 monthly website visits, down 95.4% over the last three months. GuiaBolso's team declined 75.6% over the past year.

Latest monthly visits60 3-month web change-95.4% 1-year team growth-75.6%

Monthly website visitsSep 2015–Sep 2025

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