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Snoop

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Keeps a watchful eye over finances, swinging into action whenever banks or big businesses want customer to pay more than they should

Norwich, United KingdomFounded 2019Fintech
Valuation $50–100M Last recorded · 2021
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Snoop and the history behind them.

About Snoop

Snoop is a financial technology startup that aims to help individuals manage their finances more effectively. The company offers a mobile app that provides personalized money-saving tips and insights based on users' spending habits. Snoop's primary clients are individual consumers who are looking to optimize their spending, save money, and make smarter financial decisions.

Operating in the personal finance market, Snoop leverages advanced algorithms and data analytics to monitor users' transactions and identify opportunities for savings. For example, the app can detect if a user is overpaying for utilities and suggest a better deal, or it can monitor mobile bills and recommend cost-saving measures. Additionally, Snoop highlights businesses that offer good value and calls out those that may be overcharging or underperforming.

Snoop's business model is twofold. First, it earns revenue through referral fees. When users switch to a new product or service based on Snoop's recommendations, the company receives a commission from the service provider. Importantly, Snoop maintains transparency by informing users about these commissions and ensuring that recommendations are always in the users' best interests. Second, Snoop generates income by anonymizing and aggregating transaction data to help other businesses understand consumer trends. This data is never used in a way that could identify individual users, ensuring privacy and security.

In summary, Snoop is a user-centric financial tool designed to help people save money and make informed financial decisions. It combines personalized advice with a commitment to transparency and data privacy, making it a trusted partner for anyone looking to improve their financial health.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2019
Headquarters
Norwich, United Kingdom
Employees
130
Open positions
None listed
Dealroom signal
85.4/100
Industry
Fintech
Sub-industry
Financial Management Solutions
Sector
Fintech, Personal Finance, Woman Founder, financial inclusion, uk is8 financial services
Technology
Mobile app
Business model
SaaS
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Jul 2023 $0 — Vanquis Banking Group ↗
SERIES A✓Equity / VC Jul 2021 $20M $62M Lloyd Dorfman · Havisham Group · Salesforce Ventures · Pierre Lagrange ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Snoop website traffic

Latest recorded traffic for Snoop is 120K monthly website visits, down 20% over the last three months. Snoop's team grew 16.1% over the past year.

Latest monthly visits120K 3-month web change-20% 1-year team growth+16.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A2 investors entered at this stage

  • Paulson & Co.
  • Pierre Lagrange

Other known investors1 additional known investor

  • Vanquis Banking Group
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 10 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇬🇧 United Kingdom100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Snoop on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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