S
Snoop
Fintech · Norwich, United Kingdom · Founded 2019
Keeps a watchful eye over finances, swinging into action whenever banks or big businesses want customer to pay more than they should MoreLess
Snoop is a financial technology startup that aims to help individuals manage their finances more effectively. The company offers a mobile app that provides personalized money-saving tips and insights based on users' spending habits. Snoop's primary clients are individual consumers who are looking to optimize their spending, save money, and make smarter financial decisions.
Operating in the personal finance market, Snoop leverages advanced algorithms and data analytics to monitor users' transactions and identify opportunities for savings. For example, the app can detect if a user is overpaying for utilities and suggest a better deal, or it can monitor mobile bills and recommend cost-saving measures. Additionally, Snoop highlights businesses that offer good value and calls out those that may be overcharging or underperforming.
Snoop's business model is twofold. First, it earns revenue through referral fees. When users switch to a new product or service based on Snoop's recommendations, the company receives a commission from the service provider. Importantly, Snoop maintains transparency by informing users about these commissions and ensuring that recommendations are always in the users' best interests. Second, Snoop generates income by anonymizing and aggregating transaction data to help other businesses understand consumer trends. This data is never used in a way that could identify individual users, ensuring privacy and security.
In summary, Snoop is a user-centric financial tool designed to help people save money and make informed financial decisions. It combines personalized advice with a commitment to transparency and data privacy, making it a trusted partner for anyone looking to improve their financial health.
Keywords: personal finance, money-saving, mobile app, spending insights, utility switching, data analytics, referral fees, consumer trends, financial management, transparency.
Company overview
Snoop company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2019
- Headquarters
- Norwich, United Kingdom
- Employees
- 130
- Open positions
- None listed
- Dealroom signal
- 85.4
Valuation & funding
Snoop funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2023 | $0 | — | Vanquis Banking Group | ↗ |
| SERIES A✓Equity / VC | Jul 2021 | $20M | $62M | Lloyd Dorfman · Havisham Group · Salesforce Ventures · Pierre Lagrange | ↗ |
| SEED✓Equity / VC | Oct 2020 | $7.5M | $30M | Republic Europe | — |
| SEED✓Equity / VC | Apr 2020 | $4.2M | $17M | Lloyd Dorfman · Salesforce Ventures · Havisham Group | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 131 |
| 2025 | 112 |
| 2024 | 68 |
| 2023 | 68 |
| 2022 | 53 |
| 2021 | 48 |
| 2020 | 37 |
Growth signals
Snoop website traffic
Latest recorded traffic for Snoop is 120K monthly website visits, down 20% over the last three months. Snoop's team grew 16.1% over the past year.
Comparisons
Snoop compared with similar companies
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Talent graph
Snoop's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Snoop has talent and traffic
team presence
In the news
Latest news about Snoop
Recent press, funding announcements, and product moves mentioning Snoop — open to read from the original sources.
Market sentiment
What the market is saying about Snoop
An AI-synthesized read of the highest-engagement posts about Snoop on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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