S
Snoop
Keeps a watchful eye over finances, swinging into action whenever banks or big businesses want customer to pay more than they should
About Snoop
Snoop is a financial technology startup that aims to help individuals manage their finances more effectively. The company offers a mobile app that provides personalized money-saving tips and insights based on users' spending habits. Snoop's primary clients are individual consumers who are looking to optimize their spending, save money, and make smarter financial decisions.
Operating in the personal finance market, Snoop leverages advanced algorithms and data analytics to monitor users' transactions and identify opportunities for savings. For example, the app can detect if a user is overpaying for utilities and suggest a better deal, or it can monitor mobile bills and recommend cost-saving measures. Additionally, Snoop highlights businesses that offer good value and calls out those that may be overcharging or underperforming.
Snoop's business model is twofold. First, it earns revenue through referral fees. When users switch to a new product or service based on Snoop's recommendations, the company receives a commission from the service provider. Importantly, Snoop maintains transparency by informing users about these commissions and ensuring that recommendations are always in the users' best interests. Second, Snoop generates income by anonymizing and aggregating transaction data to help other businesses understand consumer trends. This data is never used in a way that could identify individual users, ensuring privacy and security.
In summary, Snoop is a user-centric financial tool designed to help people save money and make informed financial decisions. It combines personalized advice with a commitment to transparency and data privacy, making it a trusted partner for anyone looking to improve their financial health.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2019
- Headquarters
- Norwich, United Kingdom
- Employees
- 130
- Open positions
- None listed
- Dealroom signal
- 85.4/100
- Industry
- Fintech
- Sub-industry
- Financial Management Solutions
- Sector
- Fintech, Personal Finance, Woman Founder, financial inclusion, uk is8 financial services
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2023 | $0 | — | Vanquis Banking Group | ↗ |
| SERIES A✓Equity / VC | Jul 2021 | $20M | $62M | Lloyd Dorfman · Havisham Group · Salesforce Ventures · Pierre Lagrange | ↗ |
Growth signals
Latest recorded traffic for Snoop is 120K monthly website visits, down 20% over the last three months. Snoop's team grew 16.1% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
- LDLloyd Dorfman
Salesforce Ventures- HGHavisham Group
Republic Europe
Series A2 investors entered at this stage
Paulson & Co.
Pierre Lagrange
Other known investors1 additional known investor
Vanquis Banking Group
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Snoop on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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