Grão Direto

Grão Direto is a Brazilian digital platform that connects grain producers and buyers, aiming to make negotiations more efficient, modern, and secure. It was founded in 2016 by friends Alexandre Borges, Frederico Marques, and Pedro Paiva. The idea originated from Paiva's personal experience with the difficulty and inefficiency of finding grain producers for his family's resale business, a process heavily reliant on phone calls. This highlighted the analog nature of the grain market, inspiring the creation of an app to expand business options for both farmers and buyers.

The company operates as a marketplace for agricultural commodities, primarily serving farmers, cooperatives, feed mills, trading companies, and other buyers in the grain supply chain. Its platform facilitates the trading of grains like soy, corn, and sorghum through spot markets, forward contracts, and barter operations, where inputs are exchanged for future production. The business model generates revenue by charging purchasing companies and for additional services like digital contracts, while remaining free for producers to sell their goods. Grão Direto also offers financial services, such as a credit card with flexible payment options, and market intelligence solutions.

The platform provides users with real-time price quotes, leveraging data from sources like the Chicago Stock Exchange (CME), to support informed decision-making. It processes millions of price points daily and incorporates artificial intelligence tools, including a proprietary AI named AIrton, to facilitate trades and analyze market patterns. By digitizing the entire grain trading journey, from negotiation to digital contract signing, the company reduces transaction costs and time. Grão Direto has attracted significant investment from major players in the agricultural and financial sectors, including Bayer, Cargill, ADM, Kaszek, and Bradesco, enabling its expansion across Latin America.

Keywords: digital grain trading, agtech, agricultural marketplace, commodities trading, soy trading, corn trading, grain pricing, Brazil agriculture, farm technology, barter operations, agfintech, agricultural supply chain, market intelligence, real-time quotes, digital contracts, crop marketing, food supply chain, agricultural economics, futures market, producer services