GoSpotCheck

The firm's core business revolves around a mobile application that enables companies to manage and empower their frontline workers. This platform allows businesses to assign and track tasks, gather real-time field intelligence through photo and data collection, and improve operational execution. Key features include dynamic task management, advanced image recognition for retail display and shelf audits, photo reporting, and team communication tools. This data is aggregated onto a web-based dashboard, providing management with real-time insights to identify trends and address issues swiftly. The business model is based on subscriptions to its platform, serving a diverse client base in sectors such as Consumer Goods, Retail, Healthcare, and Hospitality, with notable customers including PepsiCo, Danone, and Panera Bread.

After raising approximately $71 million in funding over nine rounds, GoSpotCheck was acquired by FORM.com in a carveout deal on December 14, 2020. This strategic merger combined GoSpotCheck's strengths in task management and image recognition with FORM.com's capabilities in mobile data collection and workflow automation. The integration aimed to create a comprehensive low-code/no-code platform for digital process automation for mid-size and large global enterprises. Following the acquisition, the GoSpotCheck founders transitioned to advisory roles within the new structure.