P
Profitero
Fintech · Dublin, Ireland · Founded 2010
Pricing intelligence service for retailers and manufacturers MoreLess
Profitero is a company that specializes in eCommerce performance analytics, helping leading brands understand and grow their online sales faster than their competitors. The company operates in the eCommerce market, providing a comprehensive platform that offers actionable insights to optimize sales performance on major online marketplaces like Amazon.
Profitero serves a wide range of clients, primarily large brands and retailers looking to enhance their online presence and sales. These clients benefit from Profitero's ability to analyze various aspects of their digital shelf, including product placement, pricing, promotions, and page traffic. By leveraging these insights, brands can identify gaps and opportunities to improve their online sales performance.
The business model of Profitero revolves around providing a subscription-based analytics platform. Clients pay for access to the platform, which includes tools and expert support from eCommerce specialists located on three continents. This support helps clients prioritize their biggest gaps and opportunities, ensuring they can make data-driven decisions to boost their sales.
Profitero makes money through these subscription fees, which are justified by the significant value the platform provides. For instance, clients have reported sales growth of up to 70% faster than their competitors by using Profitero's insights to optimize their products, placement, pricing, and promotions.
In summary, Profitero is an essential tool for brands looking to excel in the competitive eCommerce landscape. By offering a full-funnel solution for managing and optimizing online sales performance, Profitero helps its clients unlock more sales growth and stay ahead of the competition.
Keywords: eCommerce, analytics, sales optimization, digital shelf, Amazon, online sales, performance insights, subscription-based, market analysis, brand growth.
Company overview
Profitero company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Dublin, Ireland
- Employees
- 421
- Open positions
- 14
- Dealroom signal
- 68.2
Valuation & funding
Profitero funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2022 | $0 | — | Publicis Groupe | ↗ |
| SERIES B✓Equity / VC | Apr 2020 | $20M | $80M | Scaleworks | ↗ |
| LATE VC✓Equity / VC | May 2018 | $10M | $40M | Polaris Partners | — |
| EARLY VCEquity / VC | Jan 2017 | $9.9M | $40M | Undisclosed | — |
| EARLY VC✓Equity / VC | Jun 2014 | $8M | $32M | Polaris Partners | — |
| SERIES A✓Equity / VC | Dec 2011 | Enterprise Ireland · Delta Partners | — | ||
| EARLY VCEquity / VC | Jan 2011 | Seedcamp | — | ||
| SEED✓Equity / VC | Sep 2010 | Undisclosed | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
Profitero website traffic
Latest recorded traffic for Profitero is 26K monthly website visits, up 18.2% over the last three months. Profitero's team grew 3.2% over the past year.
Hiring
Open positions at Profitero
Current openings linked to this company in Dealroom.
Comparisons
Profitero compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Profitero's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Profitero has talent and traffic
team presence
In the news
Latest news about Profitero
Recent press, funding announcements, and product moves mentioning Profitero — open to read from the original sources.
Market sentiment
What the market is saying about Profitero
An AI-synthesized read of the highest-engagement posts about Profitero on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Profitero’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.

















