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Profitero
Pricing intelligence service for retailers and manufacturers
About Profitero
Profitero is a company that specializes in eCommerce performance analytics, helping leading brands understand and grow their online sales faster than their competitors. The company operates in the eCommerce market, providing a comprehensive platform that offers actionable insights to optimize sales performance on major online marketplaces like Amazon.
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Profitero serves a wide range of clients, primarily large brands and retailers looking to enhance their online presence and sales. These clients benefit from Profitero's ability to analyze various aspects of their digital shelf, including product placement, pricing, promotions, and page traffic. By leveraging these insights, brands can identify gaps and opportunities to improve their online sales performance.
The business model of Profitero revolves around providing a subscription-based analytics platform. Clients pay for access to the platform, which includes tools and expert support from eCommerce specialists located on three continents. This support helps clients prioritize their biggest gaps and opportunities, ensuring they can make data-driven decisions to boost their sales.
Profitero makes money through these subscription fees, which are justified by the significant value the platform provides. For instance, clients have reported sales growth of up to 70% faster than their competitors by using Profitero's insights to optimize their products, placement, pricing, and promotions.
In summary, Profitero is an essential tool for brands looking to excel in the competitive eCommerce landscape. By offering a full-funnel solution for managing and optimizing online sales performance, Profitero helps its clients unlock more sales growth and stay ahead of the competition.
At a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Dublin, Ireland
- Employees
- 421
- Open positions
- 14
- Dealroom signal
- 68.2/100
- Industry
- Fintech
- Sub-industry
- In-store Retail & Restaurant Tech
- Sector
- Fintech, Information Technology, Supply Chain Management, Shopping, Analytics, Retail, SaaS, Data Analytics, Lead Generation, Price Comparison
- Technology
- Big Data
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2022 | $0 | — | Publicis Groupe | ↗ |
| SERIES B✓Equity / VC | Apr 2020 | $20M | $80M | Scaleworks | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Profitero is 26K monthly website visits, up 18.2% over the last three months. Profitero's team grew 3.2% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Seedcamp
Enterprise Ireland
Delta Partners
Polaris Partners
Scaleworks
Other known investors6 additional known investors
Publicis Groupe
Conviction Capital
Eastward Capital Partners
Episode 1 Ventures- NRNoel Ruane
Wallace Corporate Counsel
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Profitero on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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