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Profitero

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Pricing intelligence service for retailers and manufacturers

Dublin, IrelandFounded 2010Fintech
Valuation $50–100M Last recorded · 2020
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Profitero and the history behind them.

About Profitero

Profitero is a company that specializes in eCommerce performance analytics, helping leading brands understand and grow their online sales faster than their competitors. The company operates in the eCommerce market, providing a comprehensive platform that offers actionable insights to optimize sales performance on major online marketplaces like Amazon.

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Profitero serves a wide range of clients, primarily large brands and retailers looking to enhance their online presence and sales. These clients benefit from Profitero's ability to analyze various aspects of their digital shelf, including product placement, pricing, promotions, and page traffic. By leveraging these insights, brands can identify gaps and opportunities to improve their online sales performance.

The business model of Profitero revolves around providing a subscription-based analytics platform. Clients pay for access to the platform, which includes tools and expert support from eCommerce specialists located on three continents. This support helps clients prioritize their biggest gaps and opportunities, ensuring they can make data-driven decisions to boost their sales.

Profitero makes money through these subscription fees, which are justified by the significant value the platform provides. For instance, clients have reported sales growth of up to 70% faster than their competitors by using Profitero's insights to optimize their products, placement, pricing, and promotions.

In summary, Profitero is an essential tool for brands looking to excel in the competitive eCommerce landscape. By offering a full-funnel solution for managing and optimizing online sales performance, Profitero helps its clients unlock more sales growth and stay ahead of the competition.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2010
Headquarters
Dublin, Ireland
Employees
421
Open positions
14
Dealroom signal
68.2/100
Industry
Fintech
Sub-industry
In-store Retail & Restaurant Tech
Sector
Fintech, Information Technology, Supply Chain Management, Shopping, Analytics, Retail, SaaS, Data Analytics, Lead Generation, Price Comparison
Technology
Big Data
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit May 2022 $0 — Publicis Groupe ↗
SERIES B✓Equity / VC Apr 2020 $20M $80M Scaleworks ↗
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Profitero website traffic

Latest recorded traffic for Profitero is 26K monthly website visits, up 18.2% over the last three months. Profitero's team grew 3.2% over the past year.

Latest monthly visits26K 3-month web change+18.2% 1-year team growth+3.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

Other known investors6 additional known investors

  • Publicis Groupe
  • Conviction Capital
  • Eastward Capital Partners
  • Episode 1 Ventures
  • Noel Ruane
  • Wallace Corporate Counsel
Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
17 countries with
team presence
🇧🇾 Belarus26.7%
🇺🇸 United States22%
🇬🇧 United Kingdom19.4%
🇵🇱 Poland14.5%
🇬🇪 Georgia5.5%
Top 5 of 17 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Profitero on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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