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Profitero

Fintech · Dublin, Ireland · Founded 2010

Pricing intelligence service for retailers and manufacturers MoreLess

Profitero is a company that specializes in eCommerce performance analytics, helping leading brands understand and grow their online sales faster than their competitors. The company operates in the eCommerce market, providing a comprehensive platform that offers actionable insights to optimize sales performance on major online marketplaces like Amazon.

Profitero serves a wide range of clients, primarily large brands and retailers looking to enhance their online presence and sales. These clients benefit from Profitero's ability to analyze various aspects of their digital shelf, including product placement, pricing, promotions, and page traffic. By leveraging these insights, brands can identify gaps and opportunities to improve their online sales performance.

The business model of Profitero revolves around providing a subscription-based analytics platform. Clients pay for access to the platform, which includes tools and expert support from eCommerce specialists located on three continents. This support helps clients prioritize their biggest gaps and opportunities, ensuring they can make data-driven decisions to boost their sales.

Profitero makes money through these subscription fees, which are justified by the significant value the platform provides. For instance, clients have reported sales growth of up to 70% faster than their competitors by using Profitero's insights to optimize their products, placement, pricing, and promotions.

In summary, Profitero is an essential tool for brands looking to excel in the competitive eCommerce landscape. By offering a full-funnel solution for managing and optimizing online sales performance, Profitero helps its clients unlock more sales growth and stay ahead of the competition.

Keywords: eCommerce, analytics, sales optimization, digital shelf, Amazon, online sales, performance insights, subscription-based, market analysis, brand growth.

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
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Company overview

Profitero company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2010
Headquarters
Dublin, Ireland
Employees
421
Open positions
14
Dealroom signal
68.2
sectorInformation Technologyclient focusb2ctechnologyBig Datasub industryIn-store Retail & Restaurant Techbusiness modelMarketplace & ecommercesectorSupply Chain ManagementindustryFintechsectorShoppingsectorAnalyticssectorRetailsectorSaaSsectorData AnalyticssectorLead GenerationsectorPrice Comparison

Valuation & funding

Profitero funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit May 2022 $0 Publicis Groupe
SERIES BEquity / VC Apr 2020 $20M $80M Scaleworks
LATE VCEquity / VC May 2018 $10M $40M Polaris Partners
EARLY VCEquity / VC Jan 2017 $9.9M $40M Undisclosed
EARLY VCEquity / VC Jun 2014 $8M $32M Polaris Partners
SERIES AEquity / VC Dec 2011 Enterprise Ireland · Delta Partners
EARLY VCEquity / VC Jan 2011 Seedcamp
SEEDEquity / VC Sep 2010 Undisclosed
Showing 8 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthEBITDAMarginProfitMarginR&D
2026 $14M 0% −$8.2M -58.5% −$11M -76.1% $5.5M
2025 $14M 0% −$8.2M -58.5% −$11M -76.1% $5.5M
2024 $14M 0% −$8.2M -58.5% −$11M -76.1% $5.5M
2023 $14M 0% −$8.2M -58.5% $5.5M
2022 $14M 0% −$8.2M -58.5%
2021 $14M 0% −$8.2M -58.5%
2020 $14M −$8.2M -58.5%
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Profitero website traffic

Latest recorded traffic for Profitero is 26K monthly website visits, up 18.2% over the last three months. Profitero's team grew 3.2% over the past year.

Latest monthly visits26K 3-month web change+18.2% 1-year team growth+3.2%
Monthly website visits142 observations · Oct 2014–Jul 2026
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Comparisons

Profitero compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Profitero's talent

Book a demo to see the people
Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Profitero's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series A 5 investors entered at this stage
Seedcamp
Enterprise Ireland
Delta Partners
Polaris Partners
Scaleworks
Other known 6 additional known investors
Publicis Groupe
Conviction Capital
Eastward Capital Partners
Episode 1 Ventures
Noel Ruane
Wallace Corporate Counsel

Global footprint

Where Profitero has talent and traffic

Workforce by country
17 countries with
team presence
🇧🇾 Belarus26.7%
🇺🇸 United States22%
🇬🇧 United Kingdom19.4%
🇵🇱 Poland14.5%
🇬🇪 Georgia5.5%
Top 5 of 17 shown

In the news

Latest news about Profitero

Recent press, funding announcements, and product moves mentioning Profitero — open to read from the original sources.

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Market sentiment

What the market is saying about Profitero

An AI-synthesized read of the highest-engagement posts about Profitero on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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