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Too Good To Go
App that offers a solution to sellers and individuals by allowing merchants to put unsold baskets online at low prices available when they close
About Too Good To Go
Too Good To Go operates in the food waste reduction market, offering a mobile app that connects consumers with local stores and restaurants to purchase surplus food at discounted prices. The company serves a diverse range of clients, including individual consumers looking for affordable meals and businesses aiming to minimize food waste and increase revenue from unsold inventory. The business model is based on a commission structure, where Too Good To Go earns a fee for each transaction facilitated through its platform. This approach not only helps reduce food waste but also provides economic benefits to both consumers and businesses. By leveraging technology, Too Good To Go enhances visibility for participating businesses and attracts new customers, thereby creating a win-win situation for all stakeholders involved. The company operates globally, with a strong presence in multiple countries across Europe and North America.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- Copenhagen, Denmark
- Employees
- 1,937
- Open positions
- None listed
- Dealroom signal
- 77.6/100
- Sub-industry
- Waste Solution, Food Logistics & Delivery, In-store Retail & Restaurant Tech
- Sector
- Energy, Recycling, Social Entrepreneurship, Waste Reduction, Food Waste, Sustainable Development Goals, Techscale200, Urban Tech
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2b, b2c
- Investment activity
- 2 companies, latest Nov 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Too Good To Go.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLEOther financing | May 2021 | $33M | — | Undisclosed | — |
| SERIES AOther financing | Jan 2021 | $31M | $124M | Preben Damgaard · Blisce | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Too Good To Go is 2.4M monthly website visits, down 11.1% over the last three months. Too Good To Go's team declined 2.3% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
CodaBeneParis, FranceFoodMemo is an application developed by CodaBene, which simplifies ray management in food distribution stores
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WesaveeatBarcelona, SpainFood company acquired by Too Good To Go
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
- PDPreben Damgaard
Mike Lee
Series A1 investor entered at this stage
Blisce
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Too Good To Go on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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