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Winnow

Energy · London, United Kingdom · Founded 2013

Develops artificial intelligence tools to help chefs run more profitable and sustainable kitchens MoreLess

Winnow Solutions, a UK-based technology firm founded in 2013, has established a significant presence in the food waste management sector for the hospitality industry. The company was established by Marc Zornes and Kevin Duffy with the mission to address the substantial issue of food waste in commercial kitchens. Zornes's background as a former McKinsey consultant, where he led research on resource efficiency and co-authored a report on global resource management, directly informed the company's data-centric approach. This foundation in analytics is a core element of Winnow's operational strategy.

The firm's business model centers on providing a suite of hardware and software solutions that enable professional kitchens to measure, monitor, and ultimately reduce their food waste. Its primary product, Winnow Vision, employs artificial intelligence and computer vision to automatically identify and track the types and quantities of food being discarded. A camera positioned above a waste bin captures images of discarded items, and the AI system, which has been trained on a vast library of food images, recognizes the items and records the waste event. This process provides kitchen staff with precise data on what is being wasted and why, without requiring manual data entry. This detailed analytics allows chefs and managers to make more informed purchasing and production decisions, leading to significant cost reductions and a smaller environmental footprint. Winnow's client base includes major hospitality groups such as Hilton, Accor, and IKEA, operating in over 77 countries. The company's revenue is generated through a Software-as-a-Service (SaaS) model, where clients subscribe to the technology and data analytics platform.

Over the years, Winnow has secured notable funding to fuel its expansion and technological development. A significant Series B funding round in 2019 raised $20 million, co-led by Circularity Capital and with participation from other investors including Ingka Group (IKEA). This capital injection has been instrumental in scaling the deployment of its AI-powered technology globally. Winnow's impact is quantifiable, with the company reporting that its systems have helped customers save over $42 million annually, which translates to preventing over 36 million meals from being wasted each year. The company's achievements have been recognized through various accolades, including a B Corp certification, underscoring its commitment to social and environmental standards.

Keywords: food waste management, hospitality technology, AI in kitchens, food cost control, commercial kitchens, SaaS, computer vision, sustainability tech, resource efficiency, data analytics

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $10–50M
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Company overview

Winnow company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2013
Headquarters
London, United Kingdom
Employees
168
Open positions
6
Dealroom signal
76.0
Investment activity
1 companies · latest Jul 2026
Capital deployed
Preferred round
ACQUISITION
client focusb2btechnologyArtificial Intelligencesub industryWaste Solutionsub industryFood Logistics & Deliverysub industryIn-store Retail & Restaurant Techbusiness modelSaaSsectorRecyclingsectorCateringsectorCore AIsectorWaste ReductionsectorFood WastesectorSustainable Development GoalssectorClimate TechsectorCircular Economy

Valuation & funding

Winnow funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCEquity / VC Mar 2024 $0 ABC Impact
SERIES CEquity / VC Jun 2023 $10M $60M ArcTern Ventures · Ingka Group · Mustard Seed + Partners · Circularity Capital
SECONDARYOther financing Jul 2022 $0 Undisclosed
DEBTDebt Oct 2019 $8.3M European Investment Bank
SERIES BEquity / VC Oct 2019 $12M $48M Mustard Seed + Partners · D-Ax · Ingka Group · Circularity Capital
SUPPORT PROGRAMOther financing Jan 2018 Tech Nation
SERIES BEquity / VC Oct 2017 D-Ax · R/GA Ventures · Mustard Seed + Partners · Circularity Capital
SERIES AEquity / VC May 2017 AccelerAsia
SERIES AEquity / VC Jan 2016 D-Ax · Mustard Seed + Partners
SEEDEquity / VC Dec 2014 Seedcamp
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Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

YearRevenueGrowthProfitMargin
2026 $11M 0% −$4.2M -36.9%
2025 $11M 0% −$4.2M -36.9%
2024 $11M +117.7% −$4.2M -36.9%
2023 $5.2M 0%
2022 $5.2M +17.8%
2021 $4.4M
2020
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Growth signals

Winnow website traffic

Latest recorded traffic for Winnow is 28K monthly website visits, up 40% over the last three months. Winnow's team grew 0.6% over the past year.

Latest monthly visits28K 3-month web change+40% 1-year team growth+0.6%
Monthly website visits133 observations · Jun 2015–Jul 2026
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Comparisons

Winnow compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Winnow investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Winnow's talent

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Team profiled 30 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

16 investors on Winnow's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 7 investors entered at this stage
D-Ax
Mustard Seed + Partners
AccelerAsia
R/GA Ventures
Circularity Capital
Ingka Group
The Ingenious Group
Series B+ 5 investors entered at this stage
European Investment Bank
ArcTern Ventures
Novax
Bridge Nine
ABC Impact
Other known 3 additional known investors
Tech Nation
Alessandro Mele
Unreasonable Group

Global footprint

Where Winnow has talent and traffic

Workforce by country
13 countries with
team presence
🇬🇧 United Kingdom42.1%
🇷🇴 Romania26.3%
🇦🇪 United Arab Emirates7.5%
🇺🇸 United States7.5%
🇸🇬 Singapore7.5%
Top 5 of 13 shown

In the news

Latest news about Winnow

Recent press, funding announcements, and product moves mentioning Winnow — open to read from the original sources.

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Market sentiment

What the market is saying about Winnow

An AI-synthesized read of the highest-engagement posts about Winnow on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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