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Better Origin
AI-powered insect farms converting waste to sustainable animal feed
About Better Origin
Better Origin is an agritech company founded in 2015 by Fotis Fotiadis and Miha Pipan, who met while studying at Cambridge University. Fotiadis, with a background in mechanical and sustainable engineering, and Pipan, a biological scientist, established the company to address systemic issues in the global food chain. The company, initially named Entomics, is headquartered in Cambridge, UK.
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The core of Better Origin's business is the X1, a modular, automated 'mini-farm' housed within a shipping container that converts local food and agricultural waste into high-protein animal feed using Black Soldier Fly larvae. This decentralized system is designed to be installed directly on farms, enabling farmers to produce their own sustainable feed on-site. The process is managed by artificial intelligence, which uses cameras and sensors to monitor and optimize the environmental conditions for the larvae, notifying the farmer when they are ready to be harvested. This approach significantly reduces the reliance on traditional feeds like soy, a major contributor to deforestation, and minimizes the carbon footprint associated with long-distance feed transportation.
The company operates on a service-based business model, charging farmers a monthly fee that includes a continuous supply of larvae and 24/7 remote technical support, which lowers the barrier to entry for adopting this technology. Primarily serving the poultry sector, Better Origin has a notable partnership with the UK supermarket Morrisons to supply ten of its X1 mini-farms to their free-range egg suppliers, aiming to mitigate 1,500 tonnes of food waste and save 5,737 tonnes of CO2-equivalent emissions annually. The company has raised a total of $19.5 million over six funding rounds, including a significant $16 million Series A round in 2022 led by Balderton Capital. These funds are being used to scale operations, expand the team, and explore new markets, including aquaculture and pet food, with long-term plans to enter the human food sector.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- Cambridge, United Kingdom
- Employees
- 10
- Open positions
- None listed
- Dealroom signal
- 60.9/100
- Sub-industry
- Waste Solution, AgriTech, Innovative Food
- Sector
- Energy, Recycling, Biotechnology, Core AI, Waste Reduction, Insects
- Technology
- Artificial Intelligence, Hardware, Deep Tech, Computer Vision
- Business model
- Manufacturing
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Apr 2022 | $16M | $64M | Balderton Capital · Fly Ventures · Metavallon VC | ↗ |
| SUPPORT PROGRAM✓Other financing | Sep 2021 | $0 | — | Tech Nation | — |
Growth signals
Latest recorded traffic for Better Origin is 2.3K monthly website visits, up 0% over the last three months. Better Origin's team declined 41.2% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Metavallon VC
Green Angel Ventures
Fly Ventures
Nick Boyle
Series A1 investor entered at this stage
Other known investors8 additional known investors
Tech Nation
Cambridge Agritech
EIT Food
Endeavor Greece
European Innovation Council
MassChallenge
Matt Wichrowski
Pitch@Palace
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Better Origin on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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