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Better Origin

Energy · Cambridge, United Kingdom · Founded 2019

AI-powered insect farms converting waste to sustainable animal feed MoreLess

Better Origin is an agritech company founded in 2015 by Fotis Fotiadis and Miha Pipan, who met while studying at Cambridge University. Fotiadis, with a background in mechanical and sustainable engineering, and Pipan, a biological scientist, established the company to address systemic issues in the global food chain. The company, initially named Entomics, is headquartered in Cambridge, UK.

The core of Better Origin's business is the X1, a modular, automated 'mini-farm' housed within a shipping container that converts local food and agricultural waste into high-protein animal feed using Black Soldier Fly larvae. This decentralized system is designed to be installed directly on farms, enabling farmers to produce their own sustainable feed on-site. The process is managed by artificial intelligence, which uses cameras and sensors to monitor and optimize the environmental conditions for the larvae, notifying the farmer when they are ready to be harvested. This approach significantly reduces the reliance on traditional feeds like soy, a major contributor to deforestation, and minimizes the carbon footprint associated with long-distance feed transportation.

The company operates on a service-based business model, charging farmers a monthly fee that includes a continuous supply of larvae and 24/7 remote technical support, which lowers the barrier to entry for adopting this technology. Primarily serving the poultry sector, Better Origin has a notable partnership with the UK supermarket Morrisons to supply ten of its X1 mini-farms to their free-range egg suppliers, aiming to mitigate 1,500 tonnes of food waste and save 5,737 tonnes of CO2-equivalent emissions annually. The company has raised a total of $19.5 million over six funding rounds, including a significant $16 million Series A round in 2022 led by Balderton Capital. These funds are being used to scale operations, expand the team, and explore new markets, including aquaculture and pet food, with long-term plans to enter the human food sector.

Keywords: insect farming, agritech, sustainable agriculture, food waste reduction, animal feed, black soldier fly, circular economy, AI in agriculture, on-farm feed production, sustainable protein, waste-to-feed, poultry feed, aquaculture feed, pet food, decentralized farming, climate tech, food security, supply chain localization, carbon footprint reduction, sustainable farming

Company overview

Better Origin company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2019
Headquarters
Cambridge, United Kingdom
Employees
10
Open positions
None listed
Dealroom signal
60.9
client focusb2btechnologyArtificial IntelligencetechnologyHardwaretechnologyDeep TechtechnologyComputer Visionsub industryWaste Solutionsub industryAgriTechsub industryInnovative Foodbusiness modelManufacturingsectorRecyclingsectorBiotechnologysectorCore AIsectorWaste ReductionsectorInsects

Valuation & funding

Better Origin funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Apr 2022 $16M $64M Balderton Capital · Fly Ventures · Metavallon VC
SUPPORT PROGRAMOther financing Sep 2021 $0 Tech Nation
SEEDEquity / VC Feb 2021 $3M $12M Fly Ventures · Metavallon VC · Nick Boyle
GRANTOther financing Jan 2020 $2M Undisclosed
SEEDEquity / VC Apr 2019 $792K $3.2M Metavallon VC · Green Angel Ventures
Showing 5 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 10
2025 17
2024 25
2023 32
2022 20
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Better Origin website traffic

Latest recorded traffic for Better Origin is 2.3K monthly website visits, up 0% over the last three months. Better Origin's team declined 41.2% over the past year.

Latest monthly visits2.3K 3-month web change0% 1-year team growth-41.2%
Monthly website visits75 observations · Mar 2020–Jul 2026
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Comparisons

Better Origin compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Better Origin's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

13 investors on Better Origin's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Metavallon VC
Green Angel Ventures
Fly Ventures
Nick Boyle
Series A 1 investor entered at this stage
Other known 8 additional known investors
Tech Nation
Cambridge Agritech
EIT Food
Endeavor Greece
European Innovation Council
MassChallenge
Matt Wichrowski
Pitch@Palace

Global footprint

Where Better Origin has talent and traffic

Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom90%
🇦🇺 Australia10%
2 countries shown

In the news

Latest news about Better Origin

Recent press, funding announcements, and product moves mentioning Better Origin — open to read from the original sources.

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Market sentiment

What the market is saying about Better Origin

An AI-synthesized read of the highest-engagement posts about Better Origin on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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