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Better Origin

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AI-powered insect farms converting waste to sustainable animal feed

Cambridge, United KingdomFounded 2019Energy
Valuation $50–100M Last recorded · 2022
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Better Origin and the history behind them.

About Better Origin

Better Origin is an agritech company founded in 2015 by Fotis Fotiadis and Miha Pipan, who met while studying at Cambridge University. Fotiadis, with a background in mechanical and sustainable engineering, and Pipan, a biological scientist, established the company to address systemic issues in the global food chain. The company, initially named Entomics, is headquartered in Cambridge, UK.

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The core of Better Origin's business is the X1, a modular, automated 'mini-farm' housed within a shipping container that converts local food and agricultural waste into high-protein animal feed using Black Soldier Fly larvae. This decentralized system is designed to be installed directly on farms, enabling farmers to produce their own sustainable feed on-site. The process is managed by artificial intelligence, which uses cameras and sensors to monitor and optimize the environmental conditions for the larvae, notifying the farmer when they are ready to be harvested. This approach significantly reduces the reliance on traditional feeds like soy, a major contributor to deforestation, and minimizes the carbon footprint associated with long-distance feed transportation.

The company operates on a service-based business model, charging farmers a monthly fee that includes a continuous supply of larvae and 24/7 remote technical support, which lowers the barrier to entry for adopting this technology. Primarily serving the poultry sector, Better Origin has a notable partnership with the UK supermarket Morrisons to supply ten of its X1 mini-farms to their free-range egg suppliers, aiming to mitigate 1,500 tonnes of food waste and save 5,737 tonnes of CO2-equivalent emissions annually. The company has raised a total of $19.5 million over six funding rounds, including a significant $16 million Series A round in 2022 led by Balderton Capital. These funds are being used to scale operations, expand the team, and explore new markets, including aquaculture and pet food, with long-term plans to enter the human food sector.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Cambridge, United Kingdom
Employees
10
Open positions
None listed
Dealroom signal
60.9/100
Sub-industry
Waste Solution, AgriTech, Innovative Food
Sector
Energy, Recycling, Biotechnology, Core AI, Waste Reduction, Insects
Technology
Artificial Intelligence, Hardware, Deep Tech, Computer Vision
Business model
Manufacturing
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Apr 2022 $16M $64M Balderton Capital · Fly Ventures · Metavallon VC ↗
SUPPORT PROGRAM✓Other financing Sep 2021 $0 — Tech Nation —
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Growth signals

Better Origin website traffic

Latest recorded traffic for Better Origin is 2.3K monthly website visits, up 0% over the last three months. Better Origin's team declined 41.2% over the past year.

Latest monthly visits2.3K 3-month web change0% 1-year team growth-41.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Metavallon VC
  • Green Angel Ventures
  • Fly Ventures
  • Nick Boyle

Series A1 investor entered at this stage

Other known investors8 additional known investors

  • Tech Nation
  • Cambridge Agritech
  • EIT Food
  • Endeavor Greece
  • European Innovation Council
  • MassChallenge
  • Matt Wichrowski
  • Pitch@Palace
Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇬🇧 United Kingdom90%
🇦🇺 Australia10%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Better Origin on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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