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Better Origin
Energy · Cambridge, United Kingdom · Founded 2019
AI-powered insect farms converting waste to sustainable animal feed MoreLess
Better Origin is an agritech company founded in 2015 by Fotis Fotiadis and Miha Pipan, who met while studying at Cambridge University. Fotiadis, with a background in mechanical and sustainable engineering, and Pipan, a biological scientist, established the company to address systemic issues in the global food chain. The company, initially named Entomics, is headquartered in Cambridge, UK.
The core of Better Origin's business is the X1, a modular, automated 'mini-farm' housed within a shipping container that converts local food and agricultural waste into high-protein animal feed using Black Soldier Fly larvae. This decentralized system is designed to be installed directly on farms, enabling farmers to produce their own sustainable feed on-site. The process is managed by artificial intelligence, which uses cameras and sensors to monitor and optimize the environmental conditions for the larvae, notifying the farmer when they are ready to be harvested. This approach significantly reduces the reliance on traditional feeds like soy, a major contributor to deforestation, and minimizes the carbon footprint associated with long-distance feed transportation.
The company operates on a service-based business model, charging farmers a monthly fee that includes a continuous supply of larvae and 24/7 remote technical support, which lowers the barrier to entry for adopting this technology. Primarily serving the poultry sector, Better Origin has a notable partnership with the UK supermarket Morrisons to supply ten of its X1 mini-farms to their free-range egg suppliers, aiming to mitigate 1,500 tonnes of food waste and save 5,737 tonnes of CO2-equivalent emissions annually. The company has raised a total of $19.5 million over six funding rounds, including a significant $16 million Series A round in 2022 led by Balderton Capital. These funds are being used to scale operations, expand the team, and explore new markets, including aquaculture and pet food, with long-term plans to enter the human food sector.
Keywords: insect farming, agritech, sustainable agriculture, food waste reduction, animal feed, black soldier fly, circular economy, AI in agriculture, on-farm feed production, sustainable protein, waste-to-feed, poultry feed, aquaculture feed, pet food, decentralized farming, climate tech, food security, supply chain localization, carbon footprint reduction, sustainable farming
Company overview
Better Origin company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2019
- Headquarters
- Cambridge, United Kingdom
- Employees
- 10
- Open positions
- None listed
- Dealroom signal
- 60.9
Valuation & funding
Better Origin funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Apr 2022 | $16M | $64M | Balderton Capital · Fly Ventures · Metavallon VC | ↗ |
| SUPPORT PROGRAM✓Other financing | Sep 2021 | $0 | — | Tech Nation | — |
| SEED✓Equity / VC | Feb 2021 | $3M | $12M | Fly Ventures · Metavallon VC · Nick Boyle | ↗ |
| GRANT✓Other financing | Jan 2020 | $2M | — | Undisclosed | — |
| SEED✓Equity / VC | Apr 2019 | $792K | $3.2M | Metavallon VC · Green Angel Ventures | ↗ |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 10 |
| 2025 | 17 |
| 2024 | 25 |
| 2023 | 32 |
| 2022 | 20 |
Growth signals
Better Origin website traffic
Latest recorded traffic for Better Origin is 2.3K monthly website visits, up 0% over the last three months. Better Origin's team declined 41.2% over the past year.
Comparisons
Better Origin compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
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Talent graph
Better Origin's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Better Origin has talent and traffic
team presence
In the news
Latest news about Better Origin
Recent press, funding announcements, and product moves mentioning Better Origin — open to read from the original sources.
Market sentiment
What the market is saying about Better Origin
An AI-synthesized read of the highest-engagement posts about Better Origin on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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