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GO

Transportation · Tokyo, Japan · Founded 1977

Providing a "quick ride" experience by linking real-time location information with taxi vehicles and advanced dispatch logic MoreLess

GO is a Japanese startup that seeks to revolutionize the way people shop. They provide a platform to connect customers directly to the manufacturers of products, allowing for a more efficient and cost-effective way to purchase goods. This platform also allows customers to customize their orders, giving them the ability to tailor their purchases to their exact needs.

GO's mission is to create a more transparent and efficient shopping experience for customers. They are doing this by cutting out the middleman and allowing customers to purchase directly from the manufacturers. This eliminates the need for expensive markups and allows customers to purchase products at a lower cost. Additionally, GO's platform allows customers to customize their orders, giving them the ability to tailor their purchases to their exact needs.

GO's platform also provides customers with a more secure and reliable shopping experience. They use advanced security measures to ensure the safety of customers' data and transactions. Additionally, GO offers a satisfaction guarantee, which ensures that customers are satisfied with their purchases.

GO is revolutionizing the way people shop by providing a more efficient, cost-effective, and secure way to purchase goods. Their platform allows customers to purchase directly from the manufacturers, eliminating the need for expensive markups and allowing customers to customize their orders. Furthermore, GO provides customers with a secure and reliable shopping experience, backed by a satisfaction guarantee.

Valuation $1–2.5B
Revenue $10–50M
Headcount 100–500
Total funding $500M–1B
Unlock exact values This page shows ranges. Dealroom has the exact numbers for GO and the history behind them.

Company overview

GO company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
1977
Headquarters
Tokyo, Japan
Employees
137
Open positions
2
Dealroom signal
79.3
Investment activity
2 companies · latest Apr 2023
Capital deployed
$6.2M
Preferred round
SERIES A
client focusb2bclient focusb2ctechnologyHardwaretechnologyAutonomous & Sensor Techsub industryMobilitysub industryNavigation & MappingsectorAutomotivebusiness modelSaaSsectorBecame $1B as SubsidiaryindustryTransportation

Valuation & funding

GO funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
IPOOther financing Jun 2026 $682M $1.4B Wellington Management · BlackRock · M&G
SERIES DOther financing Oct 2023 Fidelity International · Ryobi
DEBTDebt May 2023 $31M Mitsubishi UFJ Financial Group · Sumitomo Mitsui Trust Bank
SERIES DOther financing May 2023 $77M $1B Goldman Sachs
SERIES COther financing Jun 2021 $274M $1.1B Mirai Creation fund · Aioi Nissay Dowa Insurance
LATE VCOther financing Jul 2020 Dentsu · NTT DoCoMo · Tokyo Century
EARLY VCOther financing Mar 2020 Undisclosed
LATE VCOther financing Sep 2018 Kakao Mobility
LATE VCOther financing Feb 2018 Toyota Motor Corporation · Sparx Group
LATE VCOther financing Jun 2017 Sparx Group
Showing 10 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $27M 0% 137
2025 $27M 0% 132
2024 $27M 0% 133
2023 $27M +60% 117
2022 $17M +17.2% 107
2021 $15M 82
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

GO website traffic

Latest recorded traffic for GO is 1.4M monthly website visits, up 0% over the last three months. GO's team grew 3.8% over the past year.

Latest monthly visits1.4M 3-month web change0% 1-year team growth+3.8%
Monthly website visits41 observations · Oct 2022–Feb 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Hiring

Open positions at GO

Current openings linked to this company in Dealroom.

1 distinct opening shownExplore hiring signals →

Comparisons

GO compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

16 investors on GO's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Series B+ 13 investors entered at this stage
Sparx Group
Toyota Motor Corporation
Kakao Mobility
Dentsu
NTT DoCoMo
Tokyo Century
Mirai Creation fund
Aioi Nissay Dowa Insurance
Mitsubishi UFJ Financial Group
Sumitomo Mitsui Trust Bank
Goldman Sachs
Fidelity International
Ryobi
Other known 3 additional known investors

Global footprint

Where GO has talent and traffic

Workforce by country
2 countries with
team presence
🇯🇵 Japan99%
🇬🇭 Ghana1%
2 countries shown

In the news

Latest news about GO

Recent press, funding announcements, and product moves mentioning GO — open to read from the original sources.

See all news

Market sentiment

What the market is saying about GO

An AI-synthesized read of the highest-engagement posts about GO on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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