Redo

About Redo

Redo is an ecommerce technology company headquartered in Draper, Utah, that provides online merchants with an AI-powered platform for the post-purchase journey, spanning returns, exchanges, warranties, order tracking, package protection, fulfillment support, customer service, and marketing. It consolidates fragmented commerce tools so direct-to-consumer brands can manage orders, returns, fulfillment, and customer relationships in a single system, and integrates with major ecommerce platforms such as Shopify, BigCommerce, and Salesforce Commerce Cloud. Redo's software is free for merchants, with revenue generated through a usage-based model in which shoppers can purchase optional return coverage at checkout.

In June 2026, Redo announced it had raised USD 81 million in Series B funding at a reported valuation of USD 1.25 billion, led by Smash Capital, with participation from existing investors Pelion Venture Partners and Cervin Ventures. A portion of the capital funded the acquisition of ReturnBear, a provider of international returns and reverse logistics with fulfillment operations serving more than 100 countries, expanding Redo's cross-border returns and fulfillment capabilities. Redo continues to develop AI-powered commerce tools, including agentic shopping experiences, personalized marketing, and post-purchase concierge services for merchants.

Company leadership includes co-founder and CEO Sterling Snow, CTO Paul Draper, and Chief Commerce Officer Aaron Evett. Co-founder Tay Brown, who built the initial MVP and served as founding CEO, stepped back from day-to-day operations.