BrandOn Group

About BrandOn Group

Founded in 2012 by Paola Marzario, BrandOn Group operates as a technology-enabled business accelerator for companies aiming to expand their sales on international online marketplaces. Initially launched as Brandon Ferrari with a focus on Italian fashion and design brands, the company first specialized in managing sales on "Flash Sales" websites like Privalia. Marzario, a law graduate from Bocconi University, had prior entrepreneurial experience, having founded and later sold a majority stake in an event ticketing company, which exposed her to major international marketplaces.

The company rebranded as BrandOn Group in 2016, shifting its core business toward global marketplaces, with a significant focus on Amazon. This pivot was supported by new investors, including Banca Sella Holding. Over the years, BrandOn Group has secured multiple funding rounds from investors such as Dpixel, Business Angels, Primomiglio S.G.R., and CDP Venture Capital, totaling over $14 million. Headquartered in Naples, Italy, with offices in Milan and France, the firm has demonstrated substantial revenue growth and has been recognized as one of Europe's fastest-growing companies.

BrandOn Group's business model encompasses both B2B and B2C services. The company acts as a Merchant of Record (MoR), purchasing products from partner companies and selling them through its own accounts on over 80 marketplaces, including Amazon, Zalando, and Bol. This service handles all financial, accounting, and legal complexities for its clients. Additionally, the firm offers an agency model where it manages a client's own marketplace accounts to optimize their sales strategy and operations. The business generates revenue by enabling these sales and providing digital e-commerce consulting services. Its proprietary technology platform is a key feature, automating the sales process by creating a real-time link between client warehouses and e-commerce platforms, and allowing for the integrated management of orders and data analysis to inform strategy.