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Generation Home
Offers next-generation mortgage service, that empowers homeowners to track and manage their mortgage and housing wealth
About Generation Home
Generation Home is a fintech startup that operates in the UK housing market, offering innovative solutions to make homeownership more accessible. The company's primary product is the 'Income Booster Mortgage', a unique mortgage product that allows potential homeowners to increase their borrowing capacity by including the income of family members or friends (referred to as 'boosters') in their mortgage application.
Read full description
The company's target market is individuals who are struggling to get on the property ladder due to the increasing gap between income and property prices. Generation Home's business model is based on providing more flexible and affordable mortgage options than traditional lenders.
The company's income booster mortgages are designed to be more flexible and smarter than traditional mortgages. They allow customers to borrow more and extend their term longer on average than other income booster lenders, resulting in more affordable monthly payments.
Generation Home also offers a unique feature that allows customers to track equity splits in real time, giving them the power to manage their mortgage in a way that suits their needs. The company also offers a legal service, Gen H Legal, which aims to streamline the conveyancing process for clients, offering proactive updates and a dedicated conveyancer for a fixed, transparent price.
The company makes money primarily through the interest paid on the mortgages it provides, as well as through the fees charged for its legal services.
At a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- London, United Kingdom
- Employees
- 81
- Open positions
- 1
- Dealroom signal
- 73.0/100
- Industry
- Fintech, Real Estate
- Sub-industry
- Mortgages & Lending
- Sector
- Fintech, Mortgage, Woman Founder, EIT Ecosystem, Horizon Europe, financial inclusion, uk is8 financial services
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Jun 2025 | $0 | — | JN Bank UK | ↗ |
| LENDING CAPITAL✓Other financing | Jan 2022 | $1.3B | — | Barclays · Waterfall Asset Management | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Generation Home is 14K monthly website visits, down 41.7% over the last three months. Generation Home's team declined 2.4% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Firstminute Capital
JamJar Investments
Entrée Capital
Third Kind Venture Capital
La Famiglia
Series A3 investors entered at this stage
Mithril
Kevin Hartz
Tom Blomfield
Series B and later1 investor entered at this stage
JN Bank UK
Other known investors10 additional known investors
Barclays
NatWest Markets
Waterfall Asset Management
Dominic Wilson
EIT Climate KIC
firstminute
Joe Cross
Julia Hartz
Katie Marrache
Pi Labs
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Generation Home on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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