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Power Law company profile

G2

Marketing · Chicago, United States · Founded 2012 Unicorn

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Valuation
$1–2.5B
Latest valuation · 2026
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Revenue
$100–500M
Latest reported FY
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Headcount
1–2k
Current team size
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Software marketplace, helping 5.5 million people every month make smarter software decisions based on authentic peer reviews

Investors

17 investors on G2's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Hyde Park Venture Partners
Alexandra Filutowski
Chicago Ventures
Tim Kopp
Godard Abel
Series A 3 investors entered at this stage
Pritzker Group Venture Capital
Thomas Lehrman
High Alpha
Series B+ 9 investors entered at this stage

Global footprint

Where G2 has talent and traffic

AI talent share
0.4% of workforce is AI talent
(6 of 1,465 staff)
Core AI00%
Other AI60.41%
Non-AI workforce1,45999.59%
Workforce by country
22 countries with
team presence
🇺🇸 United States55.6%
🇮🇳 India32.8%
🇬🇧 United Kingdom6.1%
🇵🇭 Philippines0.8%
🇧🇩 Bangladesh0.6%
Top 5 of 22 shown
Web traffic by country
2.4M monthly visits
across markets
🇺🇸 United States32.4%
🇮🇳 India12.2%
🇬🇧 United Kingdom4%
🇫🇷 France2.3%
🇨🇦 Canada2.3%
Top 5 markets shown

Capital deployed

G2's 3 investments and acquisitions.

Every disclosed deal where G2 appeared as a backer or acquirer, 2019–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across G2's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        G2's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        3 of 3 deals

        Sentiment on X

        What X is saying about G2

        An AI-synthesized read of the highest-engagement posts about G2 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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