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G2

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Software marketplace, helping 5.5 million people every month make smarter software decisions based on authentic peer reviews

Chicago, United StatesFounded 2012Marketing
Valuation $1–2.5B Last recorded · 2026
Revenue $100–500M Latest reported FY
Headcount 1–2k Current team size
Unlock exact values This page shows ranges. Dealroom has the exact numbers for G2 and the history behind them.

At a glance

Founded
2012
Headquarters
Chicago, United States
Sector
Marketing
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom
News Uruguay's Infinia raises $13.5M Series A led by Bain Capital, Variant Jul 9, 2026 News The Mortgage Office buys SFR Analytics to give private lenders market data Jul 8, 2026 Market map Market Intelligence Landscape Jul 7, 2026

Investors

17 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Series A3 investors entered at this stage

  • High Alpha
  • Thomas Lehrman
  • Pritzker Group Venture Capital

Series B and later9 investors entered at this stage

Ownership

Share of equity by holder

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

33% Founders
  • Accel 13.5%
  • 10%
  • 10%
  • 6%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Talent

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Employees mapped 1,705 incl. 6 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 17 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
22 countries with
team presence
🇺🇸 United States55.6%
🇮🇳 India32.8%
🇬🇧 United Kingdom6.1%
🇵🇭 Philippines0.8%
🇧🇩 Bangladesh0.6%
Top 5 of 22 shown
Web traffic by country
2.3M monthly visits
across markets
🇺🇸 United States33.3%
🇮🇳 India11.2%
🇸🇦 Saudi Arabia3.6%
🇬🇧 United Kingdom3.5%
🇩🇪 Germany2.1%
Top 5 markets shown

Investments and acquisitions

Disclosed deals where G2 was the backer or acquirer, 2019–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across G2's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        G2's portfolio, mapped.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        Posts on X, past 7 days

        An AI-synthesised read of the highest-engagement posts about G2 on X, ranked by likes and reposts, corporate channels excluded.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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