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G2

Marketing · Chicago, United States · Founded 2012

Software marketplace, helping 5.5 million people every month make smarter software decisions based on authentic peer reviews

Valuation $1–2.5B
Revenue $100–500M
Headcount 1–2k
Unlock exact values This page shows ranges. Dealroom has the exact numbers for G2 and the history behind them.
Power Law Unicorn$1–10B valuation tier Thoroughbred$100M+ revenue
Knowledge graph
News Uruguay's Infinia raises $13.5M Series A led by Bain Capital, Variant Jul 9, 2026 News The Mortgage Office buys SFR Analytics to give private lenders market data Jul 8, 2026 Market map Market Intelligence Landscape Jul 7, 2026

Talent graph

G2's talent

Book a demo to see the people
Employees mapped 1,705 incl. 6 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 17 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

17 investors on G2's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 5 investors entered at this stage
Hyde Park Venture Partners
Alexandra Filutowski
Godard Abel
Tim Kopp
Chicago Ventures
Series A 3 investors entered at this stage
High Alpha
Thomas Lehrman
Pritzker Group Venture Capital
Series B+ 9 investors entered at this stage
Permira
Salesforce Ventures
Matt Gorniak
Tim Handorf
IVP
Accel
Emergence
LinkedIn
Hubspot

Ownership

Who owns G2

Estimated cap table from Dealroom's shareholder data — share of equity by holder. Stakes as last recorded by Dealroom (2026). Percentages are indicative.

33% Founders
  • Accel 13.5%

Some investors are hidden on this public profile. See the full cap table on Dealroom →

Global footprint

Where G2 has talent and traffic

Workforce by country
22 countries with
team presence
🇺🇸 United States55.6%
🇮🇳 India32.8%
🇬🇧 United Kingdom6.1%
🇵🇭 Philippines0.8%
🇧🇩 Bangladesh0.6%
Top 5 of 22 shown
Web traffic by country
2.3M monthly visits
across markets
🇺🇸 United States33.3%
🇮🇳 India11.2%
🇸🇦 Saudi Arabia3.6%
🇬🇧 United Kingdom3.5%
🇩🇪 Germany2.1%
Top 5 markets shown

Capital deployed

G2's 3 investments and acquisitions.

Every disclosed deal where G2 appeared as a backer or acquirer, 2019–2026. Toggle between venture rounds, M&A, or both. The map below is grouped by the target company's sector — the colored pill on each chip is the round type.

Portfolio analysis

3 deals across G2's capital deployment.

Where the deals concentrate by sector, stage, and decade.

By sectorCount
    By stageCount
      By periodCount

        02 · Portfolio market map

        G2's portfolio, mapped.

        Each chip is one company. Pill colour shows round type — green for Seed, blue for Series A, purple for B/C+, pink for late-stage, amber for M&A. Bigger sectors keep their full list behind “+ N more”.

        Stage
        Period
        3 of 3 deals

        Market sentiment

        What the market is saying about G2

        An AI-synthesized read of the highest-engagement posts about G2 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

        Reading the room on X — pulling top posts and synthesizing themes…

        Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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