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Framer

AI · Amsterdam, Netherlands · Founded 2013

Framer is a no-code platform for designing and publishing professional websites, headquartered in Amsterdam. Founded in 2014 by Koen Bok and Jorn van Dijk, the company's mission was to bridge the gap between design and code. The founders had previously created the award-winning design studio Sofa, which was acquired by Facebook in 2011. After their time at Facebook, they launched Framer to address inefficiencies in the web design process. Initially, Framer started as a code-based prototyping tool, with Framer.js and later Framer Studio, which were popular among designers at major tech companies. A significant pivot occurred in 2018 when the company shifted its focus from high-fidelity prototyping to becoming a full-fledged website builder. This led to the launch of Framer Web in 2020 and its official website builder in 2022, which combined a design-centric interface with one-click publishing. The platform allows users to design, publish, and manage websites from a single canvas without writing code. It serves a wide range of clients, from individual freelancers and designers to startups and large enterprises like Miro, Perplexity AI, and Scale AI. Framer's business model is subscription-based, offering several tiers including Free, Basic, Pro, Scale, and custom Enterprise plans. Pricing is structured around site-specific features and collaboration needs, with additional costs for extra editor seats. Framer's core product is a visual, canvas-based editor that enables users to create responsive, high-performance websites with advanced animations and interactions. Key features include an integrated Content Management System (CMS), built-in analytics, SEO optimization, localization for multi-language sites, A/B testing, and enterprise-grade security. The platform also incorporates AI to assist with generating page layouts, copy, and imagery. It is designed to empower designers, marketers, and product teams to launch and scale websites quickly without depending on developer resources. Keywords: no-code website builder, web design platform, interactive design, prototyping tool, Koen Bok, Jorn van Dijk, Sofa acquisition, Facebook, visual editor, CMS, website publishing, responsive design, website analytics, SEO tools, localization, A/B testing, enterprise security, Framer Web, design to code, professional websites, startup websites, UI/UX design, animation tools, component-based design, real-time collaboration, website hosting