Fiture

Sports · Chengdu, China · Founded 2019

Fiture operates in the fitness technology market, offering interactive fitness mirrors equipped with Motion Engine Technology. These mirrors provide personalized home workout experiences, integrating sophisticated design with advanced technology to deliver a seamless fitness journey. The company's target clients include fitness enthusiasts, families, and individuals seeking convenient and effective home workout solutions. Fiture's business model revolves around selling the fitness mirrors and offering subscription-based memberships for access to exclusive classes, challenges, and programs. Revenue is generated through the sale of the hardware and recurring subscription fees. The company also collaborates with fitness brands like Physique 57 to enhance its class offerings. Keywords: fitness technology, interactive mirrors, home workouts, Motion Engine, personalized fitness, subscription model, fitness enthusiasts, family workouts, Physique 57, advanced technology.

Valuation $1–2.5B

Revenue $10–50M

Headcount 100–500

Total funding $100–500M

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Power Law Unicorn$1–10B valuation tier Colt$25–100M revenue

Investors

23 investors on Fiture's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage

Sequoia

Series A 14 investors entered at this stage

Tencent

All-Stars Investment

Cathay Capital

C Ventures

BA Capital

CITIC PE

HSG

BAI Capital

Cygnus Equity

Z1 Capital

Series B+ 8 investors entered at this stage

Legend Capital

Z1 Capital

BAI Capital

Cygnus Equity

DST Global

HSG

GSR Ventures

Coatue Management

Global footprint

Where Fiture has talent and traffic

Workforce by country

3 countries with
team presence

🇨🇳 China91.9%

🇺🇸 United States4%

🇭🇰 Hong Kong4%

3 countries shown

Web traffic by country

30K monthly visits
across markets

🇨🇳 China86%

🇺🇸 United States14%

Top 2 markets shown

Talent graph

The shape of Fiture's talent

Dealroom maps Fiture's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

9 team members profilednamed & role-tagged by Dealroom

128 employeestotal headcount

4 executives & foundersidentified by name

DimensionScore

AI Talent

Engineering

Product

Go-to-market

Leadership

Research

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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Patent intelligence

$387k patent portfolio · 20 active families

Estimated portfolio value

$387k

0.04% of valuation · 1112.2× smaller than top peer iRobot ($430M)

20 active patent families

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Fiture

An AI-synthesized read of the highest-engagement posts about Fiture on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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