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Fiture

Sports · Chengdu, China · Founded 2019

Developing smart home fitness equipment MoreLess

Fiture operates in the fitness technology market, offering interactive fitness mirrors equipped with Motion Engine Technology. These mirrors provide personalized home workout experiences, integrating sophisticated design with advanced technology to deliver a seamless fitness journey. The company's target clients include fitness enthusiasts, families, and individuals seeking convenient and effective home workout solutions. Fiture's business model revolves around selling the fitness mirrors and offering subscription-based memberships for access to exclusive classes, challenges, and programs. Revenue is generated through the sale of the hardware and recurring subscription fees. The company also collaborates with fitness brands like Physique 57 to enhance its class offerings.

Keywords: fitness technology, interactive mirrors, home workouts, Motion Engine, personalized fitness, subscription model, fitness enthusiasts, family workouts, Physique 57, advanced technology.

Valuation $1–2.5B
Revenue $10–50M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fiture and the history behind them.

Talent graph

Fiture's talent

Book a demo to see the people
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

23 investors on Fiture's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 14 investors entered at this stage
Tencent
All-Stars Investment
Cathay Capital
C Ventures
BA Capital
CITIC PE
Legend Capital
Coatue Management
DST Global
GSR Ventures
HSG
BAI Capital
Cygnus Equity
Z1 Capital
Series B+ 8 investors entered at this stage
Legend Capital
Z1 Capital
BAI Capital
Cygnus Equity
DST Global
HSG
GSR Ventures
Coatue Management

Global footprint

Where Fiture has talent and traffic

Workforce by country
3 countries with
team presence
🇨🇳 China91.9%
🇺🇸 United States4%
🇭🇰 Hong Kong4%
3 countries shown
Web traffic by country
30K monthly visits
across markets
🇨🇳 China86%
🇺🇸 United States14%
Top 2 markets shown

Patent intelligence

$387k patent portfolio · 20 active families

Estimated portfolio value
$387k
0.04% of valuation · 1112.2× smaller than top peer iRobot ($430M)
20 active patent families

Source: Dealroom Patent Intelligence · Patsnap. Request a demo for the full per-sub-category breakdown, individual records, and quality-score history.

Market sentiment

What the market is saying about Fiture

An AI-synthesized read of the highest-engagement posts about Fiture on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Fiture on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.