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Power Law company profile

FitOn

Wellness Beauty · Los Angeles, United States · Founded 2018

FitOn is a leading digital wellness platform designed to help users achieve their fitness and wellness goals through a variety of on-demand services. The company operates in the health and wellness market, targeting individuals looking to improve their physical fitness, mental well-being, and nutritional habits. FitOn's core offerings include a wide range of fitness classes such as cardio, yoga, strength training, pilates, and toning, all accessible through its app. Additionally, the platform provides personalized meal plans and over 500 exclusive recipes to promote healthier eating habits. Users can also benefit from guided meditations and mindfulness exercises to reduce stress and enhance mental clarity. FitOn's business model is primarily subscription-based, offering both free and premium membership options. The free tier provides access to a selection of workouts and features, while the premium membership unlocks unlimited access to all content, including exclusive classes and advanced meal planning tools. The company generates revenue through these subscription fees, as well as potential partnerships and sponsorships with fitness and wellness brands. FitOn serves a diverse clientele, ranging from fitness enthusiasts to individuals seeking to improve their overall health and well-being. The platform's unique social features allow users to connect with friends, participate in challenges, and share their progress, making the fitness journey more engaging and motivating. Keywords: digital wellness, fitness classes, personalized meal plans, guided meditations, subscription-based, health and wellness, cardio, yoga, strength training, mindfulness.

Valuation
$100–500M
Latest valuation · 2024
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Headcount
100–500
Current team size
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Total funding Pre-IPO
$50–100M
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Investors

8 investors on FitOn's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 5 investors entered at this stage
Titanium Ventures
Second Avenue Partners
CrossCut Ventures
Delta-v Capital
Maverick Ventures
Series B+ 2 investors entered at this stage
MANTIS
UTA Ventures

Global footprint

Where FitOn has talent and traffic

Workforce by country
2 countries with
team presence
🇺🇸 United States96.8%
🇮🇹 Italy3.2%
2 countries shown

Talent graph

The shape of FitOn's talent

Dealroom maps FitOn's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

5 team members profilednamed & role-tagged by Dealroom
100 employeestotal headcount
2 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about FitOn

An AI-synthesized read of the highest-engagement posts about FitOn on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See FitOn on the full Dealroom platform

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