Peerfit

FitOn Health functions as an enterprise health and wellness platform, creating a hybrid solution that combines digital and in-person fitness experiences. The business targets corporate clients, including employers and health insurance carriers, offering their employees and members access to a comprehensive wellness benefits program. This B2B strategy extends to Medicare Advantage plans, serving the over-65 population alongside the commercial and employer-provided segments. The company's revenue model is multi-faceted, generating income through corporate wellness programs purchased by businesses and health plans. This model was built upon Peerfit's original concept of allowing employers to subsidize fitness credits for their employees, paying only for the staff who actively engaged with the platform.

The platform provides access to a vast network of in-person fitness studios and gyms, such as Life Time and YMCA, combined with FitOn's extensive digital library of workout and meditation classes led by well-known trainers and celebrities. This integrated offering allows members to choose between at-home digital workouts and in-person classes, all managed through a single platform. For corporate clients, FitOn Health provides a turnkey solution for managing wellness programs, complete with account management and marketing support, which simplifies the administration for HR departments. The acquisition by FitOn allowed the company to merge Peerfit's corporate network and in-person gym partnerships with FitOn's popular consumer fitness app, creating a distinctive service in the corporate wellness market.