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Financeit

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Offer your customers flexible monthly payment plans with Financeit, and grow your business.

Toronto, CanadaFounded 2007Fintech
Valuation $100–250M Last recorded · 2016
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Financeit and the history behind them.

About Financeit

Financeit is a financial technology company that provides flexible and mobile-friendly financing solutions to businesses, enabling them to offer their customers customizable payment plans for projects and purchases up to $100,000. Operating primarily in the retail and e-commerce markets, Financeit serves a diverse range of clients including enterprise businesses, big box retailers, OEMs, and dealer networks. The company partners with over 8,000 businesses and has processed more than $5 billion in loan applications. Financeit’s business model revolves around facilitating sales growth for its clients by offering promotional interest rates and deferred payment options, thereby making large purchases more accessible to consumers. The company generates revenue through interest rates and fees associated with the financing plans it provides. Financeit’s user-friendly online portal and dedicated support team ensure a seamless experience for both businesses and their customers.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2007
Headquarters
Toronto, Canada
Employees
333
Open positions
19
Dealroom signal
65.0/100
Industry
Fintech
Sub-industry
Payments
Sector
Fintech
Client focus
b2c
Investment activity
3 companies, latest Jun 2023
Capital deployed
—
Preferred round
ACQUISITION

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBT✓Debt Jun 2026 $147M — BMO Capital Markets · CIBC Capital Markets · Goldman Sachs ↗
DEBT✓Debt Jun 2024 $367M — Canadian Imperial Bank of Commerce · Concentra Bank ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

Financeit website traffic

Latest recorded traffic for Financeit is 38K monthly website visits, up 15.2% over the last three months. Financeit's team declined 1.8% over the past year.

Latest monthly visits38K 3-month web change+15.2% 1-year team growth-1.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

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FRΞΞMΞNThe first educational financial services provider on a global scale. All-in-one account tailored to Millennial Parents, Gen Alpha and Gen Z, empowering the generation that inherited the world. Essential financial services for free – forever! London, United Kingdom Operational
ZendaFintech app that enables to pay school fees with pay-now and pay-later options, unlocking rewards for paying on time Dubai, United Arab Emirates Operational
CodenwaySoftware Development, Finance Softwares, SaaS Istanbul, Türkiye Operational
NestcoinNestcoin builds, operates and invests in crypto native products for everyday people in frontier markets Road Town, British Virgin Islands Operational
Showing 8 of the closest matchesCompare every metric →

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

  • TTV Capital
  • FinSight Ventures
  • Second City Capital Partners
  • IA Capital Group
  • FIS

Series B and later8 investors entered at this stage

  • DNS Capital
  • The Pritzker Organization
  • Wafra
  • Canadian Imperial Bank of Commerce
  • Concentra Bank
  • BMO Capital Markets
  • CIBC Capital Markets
  • Goldman Sachs
Team profiled 27 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇨🇦 Canada96.7%
🇺🇸 United States1.7%
🇮🇪 Ireland0.4%
🇦🇺 Australia0.4%
🇫🇷 France0.4%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Financeit on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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