FAUME

FAUME operates as a strategic partner for fashion and luxury brands venturing into the secondary market. Founded in 2020 by Aymeric Dérein, Lucas Dérein, and Nicolas Drant, the company provides a comprehensive resale-as-a-service (RaaS) solution. The founding team's background combines diverse expertise; Aymeric Dérein brings experience from the Boston Consulting Group, Lucas Dérein has a history in data science and software engineering, and Nicolas Drant has experience in sales and business development, including a tenure at Doctolib. This collective skillset underpins FAUME's integrated approach to the circular economy.

The firm's business model is centered on empowering brands to launch their own branded secondhand platforms, thereby retaining control over their image and customer relationships. FAUME offers a 'white-label' technological solution, which means the resale platform is customized to match the client brand's identity. This service targets fashion and luxury goods companies looking to tap into the growing resale market while promoting sustainability. Revenue is likely generated through a combination of setup fees, recurring subscription fees for the technology platform, and potentially a commission on sales facilitated through the platform.

FAUME's core offering is a turnkey solution that manages both the technological and logistical aspects of resale. For brands, this includes a software platform that integrates with their existing e-commerce systems, manages inventory, and handles customer interactions. For consumers, the service facilitates the selling of pre-owned items, often in exchange for store credit or cash, and provides a trusted environment for purchasing authenticated secondhand goods directly from the brand. This integrated system, which includes services like quality control, cleaning, minor repairs, and order fulfillment from their dedicated warehouse, allows brands to offer a seamless secondhand shopping experience, unlock new revenue streams, and enhance their sustainability credentials.

Keywords: resale-as-a-service, circular economy, fashion tech, secondhand market, white-label platform, sustainable fashion, luxury resale, recommerce, logistics, brand empowerment