Extend

Extend was founded by Woody Levin and Craig Papaya in 2019 with a mission to transform the way consumers interact with product protection plans. The company recognized a gap in the market for a more customer-friendly and transparent approach to extended warranties. By leveraging technology, Extend aimed to simplify the process for both retailers and consumers, making it easier to offer and purchase protection plans.

In its early days, Extend focused on building partnerships with retailers, offering them a seamless integration that allowed for easy implementation of warranty services. This strategy quickly paid off, as the company secured significant partnerships with major retailers, expanding its reach and establishing itself as a key player in the industry.

One of the pivotal moments in Extend's journey was its successful Series B funding round in 2021, where it raised $260 million. This influx of capital enabled the company to accelerate its growth, enhance its technology platform, and expand its team. The funding round was led by SoftBank Vision Fund 2, a testament to the confidence investors had in Extend's business model and future prospects.

Today, Extend continues to innovate in the product protection space, focusing on enhancing customer experience and building long-term relationships with its partners. The company's journey from a startup to a leader in the industry highlights the importance of addressing consumer needs and leveraging technology to drive business success.