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EBroker
Overseas Asset management services to the retail and institutional investors with various asset classes such as fixed income, private equities and overseas insurance
About EBroker
EBroker, officially known as Boen Huier Information Technology (Shanghai) Co., Ltd., was established in 2015 by its founder and CEO, He Wendi. A serial entrepreneur with a background in internet ventures, sales, and finance, He Wendi launched EBroker to address significant information asymmetries in the wealth management sector. The company operates as a sales crowdsourcing platform focused on overseas asset allocation for the Chinese market.
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The firm's core business involves connecting high-quality overseas financial products and asset managers with a network of frontline sales professionals and wealth managers in China. This model is designed to remove intermediaries, thereby increasing efficiency and providing Chinese investors with better access to global investment opportunities. EBroker's platform serves independent financial advisors and smaller institutions, providing them with the technological tools and product access needed to serve their high-net-worth clients effectively. The business generates revenue by facilitating these connections and transactions, acting as a gateway for both outbound Chinese investment and inbound international asset managers looking to enter the Chinese market.
EBroker's service portfolio is built on three pillars: assets, service, and technology. The platform offers a curated selection of global assets and provides technology-driven solutions to empower its network of sales professionals. By 2018, the company had secured licenses from Hong Kong's Securities and Futures Commission for securities trading, advisory, and asset management, significantly expanding its capabilities for serving high-net-worth individuals. The company has successfully completed multiple funding rounds, attracting investments from prominent venture capital firms such as Lightspeed China Partners, Matrix Partners China, and DST Global.
At a glance
- Founded
- 2015
- Headquarters
- Jing'an District, China
- Sector
- Fintech
- Power Law
- Unicorn$1–10B valuation tier
Latest news
Press, funding announcements and product moves mentioning EBroker.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A4 investors entered at this stage
Luminous Ventures
Sky9 Capital
Matrix Partners China- JIJingwei Investments
Series B and later1 investor entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about EBroker on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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