E

EBroker

Fintech · Jing'an District, China · Founded 2015

EBroker, officially known as Boen Huier Information Technology (Shanghai) Co., Ltd., was established in 2015 by its founder and CEO, He Wendi. A serial entrepreneur with a background in internet ventures, sales, and finance, He Wendi launched EBroker to address significant information asymmetries in the wealth management sector. The company operates as a sales crowdsourcing platform focused on overseas asset allocation for the Chinese market. The firm's core business involves connecting high-quality overseas financial products and asset managers with a network of frontline sales professionals and wealth managers in China. This model is designed to remove intermediaries, thereby increasing efficiency and providing Chinese investors with better access to global investment opportunities. EBroker's platform serves independent financial advisors and smaller institutions, providing them with the technological tools and product access needed to serve their high-net-worth clients effectively. The business generates revenue by facilitating these connections and transactions, acting as a gateway for both outbound Chinese investment and inbound international asset managers looking to enter the Chinese market. EBroker's service portfolio is built on three pillars: assets, service, and technology. The platform offers a curated selection of global assets and provides technology-driven solutions to empower its network of sales professionals. By 2018, the company had secured licenses from Hong Kong's Securities and Futures Commission for securities trading, advisory, and asset management, significantly expanding its capabilities for serving high-net-worth individuals. The company has successfully completed multiple funding rounds, attracting investments from prominent venture capital firms such as Lightspeed China Partners, Matrix Partners China, and DST Global. Keywords: overseas asset allocation, wealth management platform, fintech, sales crowdsourcing, cross-border investment, financial services, China market entry, high-net-worth investors, asset management, financial technology, investment platform, He Wendi, independent financial advisor tools, global assets, wealthtech, Boen Huier, Shanghai startup, venture capital backed, financial product distribution, investment intermediary