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EBroker

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Overseas Asset management services to the retail and institutional investors with various asset classes such as fixed income, private equities and overseas insurance

Jing'an District, ChinaFounded 2015Fintech
Valuation $1–2.5B Last recorded · 2019
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for EBroker and the history behind them.

About EBroker

EBroker, officially known as Boen Huier Information Technology (Shanghai) Co., Ltd., was established in 2015 by its founder and CEO, He Wendi. A serial entrepreneur with a background in internet ventures, sales, and finance, He Wendi launched EBroker to address significant information asymmetries in the wealth management sector. The company operates as a sales crowdsourcing platform focused on overseas asset allocation for the Chinese market.

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The firm's core business involves connecting high-quality overseas financial products and asset managers with a network of frontline sales professionals and wealth managers in China. This model is designed to remove intermediaries, thereby increasing efficiency and providing Chinese investors with better access to global investment opportunities. EBroker's platform serves independent financial advisors and smaller institutions, providing them with the technological tools and product access needed to serve their high-net-worth clients effectively. The business generates revenue by facilitating these connections and transactions, acting as a gateway for both outbound Chinese investment and inbound international asset managers looking to enter the Chinese market.

EBroker's service portfolio is built on three pillars: assets, service, and technology. The platform offers a curated selection of global assets and provides technology-driven solutions to empower its network of sales professionals. By 2018, the company had secured licenses from Hong Kong's Securities and Futures Commission for securities trading, advisory, and asset management, significantly expanding its capabilities for serving high-net-worth individuals. The company has successfully completed multiple funding rounds, attracting investments from prominent venture capital firms such as Lightspeed China Partners, Matrix Partners China, and DST Global.

Source: Dealroom company data

At a glance

Founded
2015
Headquarters
Jing'an District, China
Sector
Fintech
Power Law
Unicorn$1–10B valuation tier

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Press, funding announcements and product moves mentioning EBroker.

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Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A4 investors entered at this stage

Series B and later1 investor entered at this stage

Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇨🇳 China94.4%
🇺🇸 United States5.6%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about EBroker on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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