DNEG

A significant milestone in the company's history was the 2014 merger with Prime Focus World, a global visual effects and technology company founded by Namit Malhotra. This merger led to the rebranding of the company as DNEG and substantially expanded its global footprint, particularly in India and North America. Today, Namit Malhotra serves as the Chairman and CEO of DNEG, which is part of the Prime Focus Group. Under his leadership, the company has grown from a team of 700 to over 9,000 employees globally.

DNEG's business model is primarily project-based, serving major Hollywood studios, streaming platforms like Netflix, and production companies. The company's revenue is largely derived from milestone-based contracts for VFX services, with a growing contribution from its animation and stereo 3D conversion divisions. DNEG operates a 'follow-the-sun' production model, utilizing its network of studios in cities such as London, Vancouver, Mumbai, Los Angeles, and Montreal to work on projects 24/7. The company has received extensive industry recognition, including eight Academy Awards® for 'Best Visual Effects' for films like *Inception*, *Interstellar*, *Blade Runner 2049*, *Tenet*, and both *Dune: Part One* and *Dune: Part Two*.

The company has several specialized divisions: * **DNEG VFX:** The core division providing visual effects for feature films and episodic television. * **DNEG Animation:** Launched in 2014, this division focuses on high-end animated features and series, with its first full-length film being *Ron's Gone Wrong* (2021). * **DNEG 360:** In partnership with Dimension Studio, this division offers end-to-end virtual production services, including real-time production support and large LED volume stages. * **ReDefine:** Launched in 2019, ReDefine provides visual effects and animation services with an agile and tailored approach for various clients. * **DNEG IXP:** A newer division specializing in digital production for advertising, gaming, and immersive experiences, leveraging AI-driven technologies.

DNEG continues to expand its strategic focus, moving from a service provider to a content production and technology partner, with investments in original IP creation and AI-powered tools through its parent company and new technology division, Brahma. Recent investments are also funding the establishment of a new visual experience hub in Abu Dhabi.