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Dirtylemon
Offers three different wellness drinks featuring ingredients that have been well established in the naturopathic community
About Dirtylemon
Dirty Lemon operates in the health and wellness beverage market, offering a range of drinks designed to improve daily well-being. The company targets health-conscious consumers looking for natural and effective solutions to enhance their lifestyle. Dirty Lemon's product line includes detox beverages, beauty drinks, and natural energy drinks, all formulated with ingredients like aloe vera, activated charcoal, and lemon juice. The business model is direct-to-consumer, leveraging online sales and offering free home delivery on all orders. Revenue is generated through the sale of these premium beverages, which are marketed for their health benefits such as hydration, detoxification, and skin rejuvenation. The company differentiates itself by emphasizing the natural composition of its products, with no added sugars and scientifically-backed health claims.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 19
- Open positions
- None listed
- Dealroom signal
- 65.6/100
- Industry
- Wellness Beauty, Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Beverage, Direct-to-Consumer, Micro-Nutrients
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Dec 2018 | $15M | $60M | Alex Rodriguez | ↗ |
| EARLY VC✓Equity / VC | Jan 2018 | $0 | — | Mercuri | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Dirtylemon is 280 monthly website visits, up 86.7% over the last three months. Dirtylemon's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Greycroft Partners
Mercuri
Alex Rodriguez
Other known investors13 additional known investors
A-Rod Corp
AyBe
Base Ventures- GVGMG Ventures
Great Oaks Venture Capital
Kima Ventures- LVLakehouse Ventures
Michael Joseph
Plus Capital
RRE Ventures
Shervin Pishevar
Simon Ventures
Winklevoss Capital
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Dirtylemon on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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