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Power Law company profile

ByHeart

Food · New York City, United States · Founded 2016

ByHeart is a US-based startup that operates in the infant nutrition market, specifically in the production and sale of infant formula. The company's unique selling proposition is its patented protein blend, which it claims is the closest to breast milk. This blend is made from organic, grass-fed whole milk, as opposed to the commonly used skim milk, making it a healthier and more nutritious option for infants. The company's product has been clinically tested and proven to provide several benefits, such as easier digestion, less spit-up, softer poops, enhanced nutrient absorption, more efficient weight gain, and longer stretches between nighttime feeds. It also supports brain and eye development, immune health, and gut health. ByHeart's business model involves the production of its infant formula in the US using globally-sourced ingredients, and selling it through various retail channels, including Target. The company earns revenue from the sale of its infant formula. The company has also set a high standard for quality, having received the Clean Label Project Purity Award, which requires testing for 400 contaminants. This demonstrates ByHeart's commitment to providing safe and high-quality products for its customers. Keywords: Infant Nutrition, Patented Protein Blend, Organic, Grass-Fed Whole Milk, Clinically Proven Benefits, Retail Sales, Clean Label Project Purity Award, Brain & Eye Development, Immune Health, Gut Health.