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Crystallize

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A headless commerce service with subscription management and a fast GraphQL based PIM as a service

Skien, NorwayFounded 1999Marketing
Valuation $100–250M Last recorded · 2001
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Crystallize and the history behind them.

About Crystallize

Crystallize is a headless commerce platform that provides tailored product and content management solutions through a fast GraphQL API. The company serves product-obsessed brands and agencies, enabling them to build, grow, and succeed in the online business landscape. Crystallize operates in the eCommerce market, focusing on providing a seamless and efficient way to manage both product information and rich marketing content in real-time. The business model is subscription-based, where clients pay for access to the platform's features and services. Crystallize makes money by offering various subscription tiers, each providing different levels of access and functionality. The platform is designed to be highly customizable, allowing product owners and engineers to collaborate and rapidly conceptualize new pages and content. Crystallize emphasizes performance, attention to detail, and expert design to deliver exceptional customer experiences. The company also shares its expert knowledge to empower more internet craftsmen with advanced capabilities.

Source: Dealroom company data

At a glance

Status
Operational
Founded
1999
Headquarters
Skien, Norway
Employees
22
Open positions
None listed
Dealroom signal
74.2/100
Industry
Marketing
Sub-industry
Ecommerce Solutions, CRM & Sales
Sector
Marketing, Supply Chain Management, Business Intelligence, Product Management
Business model
SaaS
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GRANTOther financing May 2020 $224K — Innovation Norway —
DEBTDebt Sep 2018 $484K — Innovation Norway —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Crystallize website traffic

Latest recorded traffic for Crystallize is 77K monthly website visits, up 16.7% over the last three months. Crystallize's team grew 15.8% over the past year.

Latest monthly visits77K 3-month web change+16.7% 1-year team growth+15.8%
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Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Innovation Norway

Series A3 investors entered at this stage

Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
6 countries with
team presence
🇳🇴 Norway40%
🇸🇪 Sweden10%
🇵🇹 Portugal10%
🇧🇬 Bulgaria10%
🇷🇸 Serbia10%
Top 5 of 6 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Crystallize on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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