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Productsup

Marketing · Berlin, Germany · Founded 2010

Productsup is a global product experience and feed management platform that helps brands and retailers optimize, distribute, and syndicate product data across digital channels and commerce ecosystems. The company’s software is designed to centralize product information from disparate sources, standardize and enrich it, and then deliver tailored feeds to marketplaces, advertising platforms, retail partners, and digital touchpoints. This enables companies to ensure that product listings are accurate, compelling, and optimized for each destination’s requirements. The platform is used to manage complex product catalogs and streamline the scaling of digital commerce strategies. It supports automated data transformations, custom business rules, and validation workflows to improve product discoverability and reduce errors or mismatches that can undermine sales performance. By connecting to channels such as Google Shopping, Amazon, Meta, TikTok, and numerous global marketplaces, Productsup helps clients maximize visibility and conversion across online ecosystems. Productsup serves a wide range of industries, including consumer goods, electronics, fashion, and manufacturing. Its technology is particularly valuable for enterprises operating in multichannel and omnichannel environments that require consistent, high-quality product experiences at scale. The company emphasizes flexibility, automation, and analytics to enhance operational efficiency and drive measurable improvements in digital performance. Keywords: Productsup, product experience platform, feed management, product data optimization, digital commerce, marketplace syndication, catalog management, omnichannel, e-commerce enablement, data enrichment

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Productsup and the history behind them.

Investors

6 investors on Productsup's cap table

Sourced from Dealroom's funding history.

Series B+ 6 investors entered at this stage
Nordwind Capital
KfW
Deutsche Handelsbank
Tobias Tschötsch
Moritz Zimmermann
Richard Schwenke

Global footprint

Where Productsup has talent and traffic

Workforce by country
17 countries with
team presence
🇩🇪 Germany53.9%
🇺🇸 United States13.2%
🇮🇳 India11.4%
🇳🇱 Netherlands4.8%
🇪🇸 Spain4.8%
Top 5 of 17 shown

Talent graph

The shape of Productsup's talent

Dealroom maps Productsup's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

33 team members profilednamed & role-tagged by Dealroom
210 employeestotal headcount
5 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Productsup's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Productsup

An AI-synthesized read of the highest-engagement posts about Productsup on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Productsup on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.