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Crowdz

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Fintech company that provides invoice-finance solutions for small and medium businesses

Campbell, United StatesFounded 2014Fintech
Valuation $0–100M Latest valuation · 2022
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Crowdz and the history behind them.

About Crowdz

Crowdz operates as a financial technology company with a platform designed to address the cash flow challenges faced by small and medium-sized businesses (SMBs). Founded in 2014 by Payson Johnston, who serves as the company's CEO, the firm aims to modernize trade finance. Johnston's background includes over two decades of experience in global supply chains and B2B technologies, which directly informs the company's mission. He previously managed global B2B systems for Cisco.

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The company's core offering is the Crowdz Invoice Exchange, a global online marketplace where SMBs can sell their unpaid invoices to a network of funders. This process, known as invoice financing or factoring, provides businesses with immediate access to working capital, rather than waiting for the standard 30- to 120-day payment terms. The platform digitizes and automates the traditionally manual and cumbersome processes of invoice management and trade finance. By creating a competitive bidding environment among funders, the marketplace aims to secure favorable rates for the SMBs selling their invoices. Crowdz generates revenue by taking a percentage of the transaction value from the funders on its platform.

A key feature of the Crowdz platform is its proprietary Suplari score, which assesses the risk of invoice transactions, providing transparency for funders and helping SMBs build a trackable performance history. The company has also integrated blockchain technology to enhance the security and efficiency of transactions, creating an immutable ledger of invoice activities. Crowdz has secured significant funding to support its growth, including an investment from Citi and a partnership with Meta to provide invoice financing solutions to diverse-owned suppliers. The company targets the vast market of SMBs globally that experience cash flow gaps due to long payment cycles from their larger corporate customers.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Campbell, United States
Employees
3
Open positions
None listed
Dealroom signal
65.7/100
Industry
Fintech
Sub-industry
Payments, Financial Management Solutions
Sector
Fintech, Information Technology, Supply Chain Management, Data Analytics, Predictive Analytics, Search Engine, Software
Business model
Marketplace & ecommerce
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Crowdz.

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Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Jun 2023 $15M $59M Augment Ventures · Bold Capital Partners · TFX Capital · Global Cleantech Capital
SUPPORT PROGRAMOther financing May 2022 $0 Fuse
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
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Growth signals

Crowdz website traffic

Latest recorded traffic for Crowdz is 2.2K monthly website visits, up 57.1% over the last three months. Crowdz's team declined 40% over the past year.

Latest monthly visits2.2K 3-month web change+57.1% 1-year team growth-40%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

23 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A11 investors entered at this stage

  • Chris Adelsbach
  • Barclays Accelerator
  • WS Investments
  • Kerry Ritz
  • Bold Capital Partners
  • FD Technologies
  • TFX Capital
  • Global Cleantech Capital
  • Citi
  • Augment Ventures
  • EG Funds Management

Series B and later3 investors entered at this stage

  • PowellJohnson
  • JOHN JACOBS LIMITED
  • Shunwang

Other known investors7 additional known investors

  • Fuse
  • Jürgen Wolff
  • K-Startup Grand Challenge
  • Kurt Rayners
  • Plug and Play
  • Robert Neivert
  • Technology Pioneers | World Economic Forum
Team profiled 19 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Crowdz on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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