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Crowdz
Fintech company that provides invoice-finance solutions for small and medium businesses
About Crowdz
Crowdz operates as a financial technology company with a platform designed to address the cash flow challenges faced by small and medium-sized businesses (SMBs). Founded in 2014 by Payson Johnston, who serves as the company's CEO, the firm aims to modernize trade finance. Johnston's background includes over two decades of experience in global supply chains and B2B technologies, which directly informs the company's mission. He previously managed global B2B systems for Cisco.
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The company's core offering is the Crowdz Invoice Exchange, a global online marketplace where SMBs can sell their unpaid invoices to a network of funders. This process, known as invoice financing or factoring, provides businesses with immediate access to working capital, rather than waiting for the standard 30- to 120-day payment terms. The platform digitizes and automates the traditionally manual and cumbersome processes of invoice management and trade finance. By creating a competitive bidding environment among funders, the marketplace aims to secure favorable rates for the SMBs selling their invoices. Crowdz generates revenue by taking a percentage of the transaction value from the funders on its platform.
A key feature of the Crowdz platform is its proprietary Suplari score, which assesses the risk of invoice transactions, providing transparency for funders and helping SMBs build a trackable performance history. The company has also integrated blockchain technology to enhance the security and efficiency of transactions, creating an immutable ledger of invoice activities. Crowdz has secured significant funding to support its growth, including an investment from Citi and a partnership with Meta to provide invoice financing solutions to diverse-owned suppliers. The company targets the vast market of SMBs globally that experience cash flow gaps due to long payment cycles from their larger corporate customers.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Campbell, United States
- Employees
- 3
- Open positions
- None listed
- Dealroom signal
- 65.7/100
- Industry
- Fintech
- Sub-industry
- Payments, Financial Management Solutions
- Sector
- Fintech, Information Technology, Supply Chain Management, Data Analytics, Predictive Analytics, Search Engine, Software
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Crowdz.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BEquity / VC | Jun 2023 | $15M | $59M | Augment Ventures · Bold Capital Partners · TFX Capital · Global Cleantech Capital | ↗ |
| SUPPORT PROGRAM✓Other financing | May 2022 | $0 | — | Fuse | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Crowdz is 2.2K monthly website visits, up 57.1% over the last three months. Crowdz's team declined 40% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Techstars
Barclays
Series A11 investors entered at this stage
Chris Adelsbach
Barclays Accelerator
WS Investments
Kerry Ritz
Bold Capital Partners
FD Technologies
TFX Capital- GCGlobal Cleantech Capital
Citi
Augment Ventures
EG Funds Management
Series B and later3 investors entered at this stage
- POPowellJohnson
- JLJOHN JACOBS LIMITED
Shunwang
Other known investors7 additional known investors
Fuse- JWJürgen Wolff
K-Startup Grand Challenge
Kurt Rayners
Plug and Play
Robert Neivert
Technology Pioneers | World Economic Forum
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Crowdz on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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