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Union Crate

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Union Crate helps CPG retailers & brands go from data to actionable intelligence in seconds instead of days and weeks

New York City, United StatesFounded 2016Event Tech
Valuation $0–100M Latest valuation · 2019
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Union Crate

Union Crate operates as a provider of an artificial intelligence-powered Integrated Business Planning (IBP) platform tailored for the Consumer Packaged Goods (CPG) industry. The firm was established in New York City in 2016 by co-founders Shastri Mahadeo and James Amable to address prevalent inefficiencies within supply chain management. The founding was precipitated by Mahadeo's own struggles with demand forecasting for his specialty tea brand, which illuminated a widespread industry challenge. This firsthand experience led him to a Techstars Startup Weekend, where he met Amable, a developer who would become his co-founder and the company's CTO. Together, they participated in the Techstars Internet of Things Accelerator in 2016, which helped them refine their focus on solving demand planning issues for CPG companies.

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The company's core offering is a software platform designed to function as a central decision-making hub for a brand's supply chain. It provides clients, which range from high-growth brands to large enterprises, with tools for demand planning and operations management. One key feature, formerly known as Almanac, leverages machine learning to generate detailed demand forecasts from the SKU-level up, aiming to improve prediction accuracy. Another component, previously called Stargate, focuses on streamlining and automating operations, integrating various aspects like sales, purchasing, and inventory management to reduce time spent on manual processes. The platform allows for collaboration between departments by enabling teams to manually adjust AI-generated forecasts with specific market intelligence. Revenue is generated through a Software-as-a-Service (SaaS) model, which has included flat monthly fees.

Union Crate has secured over $13 million in total funding across several rounds, including a $9 million Series A. The company attracted investment from notable venture capital firms such as Gradient (Google) Ventures, Susa Ventures, Laconia Capital Group, and Founders Fund. It has worked with clients like KraftHeinz, La Colombe Coffee Roasters, and Tula Skincare. However, more recent public information and business activity for the company are limited, with some sources listing the company as deadpooled.

Source: Dealroom company data

At a glance

Status
Closed
Founded
2016
Headquarters
New York City, United States
Employees
1
Open positions
None listed
Dealroom signal
0.0/100
Industry
Event Tech
Sector
Event Tech, Information Technology, Supply Chain Management, SaaS, Predictive Analytics, Core AI, Platform, Software, AI Applications
Technology
Artificial Intelligence, Machine Learning
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Union Crate.

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Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Oct 2019 $9M $36M 1517 Fund · Susa Ventures · Bay Grove · Founders Fund
SEEDEquity / VC Sep 2018 $3.2M $13M Bain Capital Ventures · Paul Appelbaum · 1517 Fund · Kevin Patrick Mahaffey
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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
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Growth signals

Union Crate website traffic

Latest recorded traffic for Union Crate is 230 monthly website visits, up 187.5% over the last three months. Union Crate's team grew 0% over the past year.

Latest monthly visits230 3-month web change+187.5% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investors

16 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed11 investors entered at this stage

Series A1 investor entered at this stage

  • Gradient Ventures

Other known investors4 additional known investors

  • Riyadh Techstars Accelerator
  • Startup Leadership Program- SF
  • Techstars
  • W Ventures
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Union Crate on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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