U
Union Crate
Union Crate helps CPG retailers & brands go from data to actionable intelligence in seconds instead of days and weeks
About Union Crate
Union Crate operates as a provider of an artificial intelligence-powered Integrated Business Planning (IBP) platform tailored for the Consumer Packaged Goods (CPG) industry. The firm was established in New York City in 2016 by co-founders Shastri Mahadeo and James Amable to address prevalent inefficiencies within supply chain management. The founding was precipitated by Mahadeo's own struggles with demand forecasting for his specialty tea brand, which illuminated a widespread industry challenge. This firsthand experience led him to a Techstars Startup Weekend, where he met Amable, a developer who would become his co-founder and the company's CTO. Together, they participated in the Techstars Internet of Things Accelerator in 2016, which helped them refine their focus on solving demand planning issues for CPG companies.
Read full description
The company's core offering is a software platform designed to function as a central decision-making hub for a brand's supply chain. It provides clients, which range from high-growth brands to large enterprises, with tools for demand planning and operations management. One key feature, formerly known as Almanac, leverages machine learning to generate detailed demand forecasts from the SKU-level up, aiming to improve prediction accuracy. Another component, previously called Stargate, focuses on streamlining and automating operations, integrating various aspects like sales, purchasing, and inventory management to reduce time spent on manual processes. The platform allows for collaboration between departments by enabling teams to manually adjust AI-generated forecasts with specific market intelligence. Revenue is generated through a Software-as-a-Service (SaaS) model, which has included flat monthly fees.
Union Crate has secured over $13 million in total funding across several rounds, including a $9 million Series A. The company attracted investment from notable venture capital firms such as Gradient (Google) Ventures, Susa Ventures, Laconia Capital Group, and Founders Fund. It has worked with clients like KraftHeinz, La Colombe Coffee Roasters, and Tula Skincare. However, more recent public information and business activity for the company are limited, with some sources listing the company as deadpooled.
At a glance
- Status
- Closed
- Founded
- 2016
- Headquarters
- New York City, United States
- Employees
- 1
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Industry
- Event Tech
- Sector
- Event Tech, Information Technology, Supply Chain Management, SaaS, Predictive Analytics, Core AI, Platform, Software, AI Applications
- Technology
- Artificial Intelligence, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Union Crate.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Oct 2019 | $9M | $36M | 1517 Fund · Susa Ventures · Bay Grove · Founders Fund | — |
| SEED✓Equity / VC | Sep 2018 | $3.2M | $13M | Bain Capital Ventures · Paul Appelbaum · 1517 Fund · Kevin Patrick Mahaffey | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Union Crate is 230 monthly website visits, up 187.5% over the last three months. Union Crate's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed11 investors entered at this stage
Laconia Capital Group
Invariantes Fund
Right Side Capital Management
1517 Fund
Test Kitchen Capital
Susa Ventures
Bain Capital Ventures
Paul Appelbaum
Kevin Patrick Mahaffey
Bay Grove
Founders Fund
Series A1 investor entered at this stage
Gradient Ventures
Other known investors4 additional known investors
Riyadh Techstars Accelerator
Startup Leadership Program- SF
Techstars
W Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Union Crate on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Union Crate’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.







