CrowdANALYTIX

About CrowdANALYTIX

CrowdANALYTIX offers scalable artificial intelligence solutions tailored for enterprise clients, particularly in the retail, manufacturing, and distribution sectors. Founded in 2012 by Divyabh Mishra, Varsha Mishra, and Kishore Rajgopal, the company was established to address the scarcity of data science talent. Divyabh Mishra's background includes an MS in Computer Science and an MBA from INSEAD, with prior experience in marketing and strategy for tech organizations, where he became interested in the power of crowdsourcing. This experience directly influenced the company's initial business model.

The firm's core business operates on two main fronts. Originally, it developed a crowdsourcing platform that leverages a global community of over 25,000 data scientists to solve complex business problems through a competitive contest model. This approach allows the company to develop custom, high-precision AI solutions for clients by sourcing multiple AI methods and selecting the optimal one. The business generates revenue by providing these AI-driven solutions and services, which are integrated into a client's existing systems and delivered as a cloud service or AI-as-a-Service (AIaaS). Clients have included notable companies like Pfizer, AT&T, and Walmart.

Pivoting from its initial broad approach, the company identified a significant challenge in data quality and now heavily focuses on product data management. Its flagship product, dataX, is an AI-powered platform designed to automate the onboarding of product data for omnichannel retail catalogs. It streamlines the process by automatically extracting and structuring supplier data into a retailer's required format, significantly reducing the time and manual effort involved in cleaning and organizing product information. This allows retailers to get products to market faster and maintain accurate, consistent catalog data. The company has secured significant financial backing, raising a total of $45.3 million over several funding rounds, including a notable $40 million Series A in 2019 led by Macnica. Major investors include Accel, SAIF Partners (now Elevation Capital), and Macnica.