Custora

About Custora

Custora operated as a software-as-a-service (SaaS) analytics platform focused on the retail sector, providing tools to analyze customer data and predict consumer behavior. The company was founded in 2010 by Corey Pierson and Jon Pospischil, who conceived the idea while studying advanced data models at the Wharton School. They identified an opportunity to apply predictive analytics to retail marketing, specifically to forecast events like customer churn and product affinities.

The platform was designed to help online retailers understand and market to their customers on an individual basis. It integrated with various marketing tools to enable more targeted and effective communications. Key features included predictive customer lifetime value analysis, churn detection, customer segmentation, and cohort analysis. By using these tools, retailers could identify high-value customers, tailor marketing campaigns, and implement strategies to reduce customer attrition. The business model was subscription-based, providing these analytics capabilities to a range of clients from small merchants to large enterprises. Custora served a notable client list that included brands like Nordstrom, Tiffany & Co., Crocs, Uniqlo, and J.Crew.

The company went through the Y Combinator accelerator program in the winter of 2011. After its founding, Custora established its headquarters in New York City. In November 2019, Custora was acquired by Amperity, an AI-powered customer data platform. The acquisition aimed to combine Amperity's customer data foundation with Custora's advanced analytics to create a more comprehensive solution for brands. Following the acquisition, the Custora team and its New York office became Amperity's East Coast headquarters.