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CREAL

Semiconductors · Lausanne, Switzerland · Founded 2017

CREAL develops near-eye light-field display bringing true optical depth and immersion into virtual and mixed reality MoreLess

CREAL is a pioneering startup focused on revolutionizing the augmented reality (AR) industry through its advanced light field display technology. Founded in 2017, CREAL identified the display as the weakest link in AR and set out to transform it. The company has developed a unique light field display that creates truly 3D images with genuine focal depth, providing a natural visual experience that blends seamlessly with the real world. This technology is particularly beneficial for AR applications, as it allows users to experience digital content in a way that feels natural and effortless to the human eye.

CREAL serves a diverse range of clients, including AR hardware manufacturers, software developers, and businesses looking to integrate AR into their operations. The company operates in the rapidly growing AR market, which spans various industries such as gaming, healthcare, education, and remote collaboration.

The business model of CREAL revolves around licensing its light field display technology to AR hardware manufacturers and providing tailored solutions for specific client needs. Additionally, CREAL offers its own line of AR glasses that cater to different prescriptions and styles, ensuring accessibility for a wide audience. The company generates revenue through technology licensing fees, product sales, and potentially through partnerships and collaborations with other tech firms.

In summary, CREAL is at the forefront of AR innovation, pushing the boundaries of display technology to deliver a more natural and immersive visual experience. By addressing the critical bottleneck in AR displays, CREAL is poised to make significant contributions to the future of augmented reality.

Keywords: AR, light field display, 3D images, natural vision, holographic collaboration, AR glasses, technology licensing, immersive experience, augmented reality innovation, digital visualization.

Company overview

CREAL company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
Lausanne, Switzerland
Employees
35
Open positions
None listed
Dealroom signal
80.7
client focusb2bclient focusb2ctechnologyHardwaretechnology3D TechnologytechnologyDeep TechtechnologyAugmented RealitytechnologyVirtual RealitysectorEyewearbusiness modelManufacturingsectorRetailsectorVisualizationsectorSmart GlassessectorImmersive TechnologiessectorSpinout

Valuation & funding

CREAL funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Jul 2025 $6.5M $75M Zeiss
SERIES BEquity / VC Oct 2024 $0 SICTIC · Carl Zeiss Vision International
EARLY VCEquity / VC Oct 2023 $15M $60M Swisscom Ventures · DAA Capital Partners · Verve Ventures
SERIES AEquity / VC Nov 2020 $6M $24M DAA Capital Partners · Ariel Luedi · Verve Ventures · Swisscom Ventures
DEBTDebt Dec 2019 $458K Fondation FIT
GROWTH EQUITY VCEquity / VC Nov 2019 Fondation FIT
SERIES AEquity / VC Nov 2019 Verve Ventures · Ariel Luedi · DAA Capital Partners
GRANTOther financing Oct 2019 European Innovation Council
GRANTOther financing Jan 2019 Undisclosed
GRANTOther financing Dec 2018 European Innovation Council
Showing 10 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 35
2025 33
2024 34
2023 31
2022 28
2021 26
2020 19
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

CREAL website traffic

Latest recorded traffic for CREAL is 2.3K monthly website visits, down 52.1% over the last three months. CREAL's team grew 6.1% over the past year.

Latest monthly visits2.3K 3-month web change-52.1% 1-year team growth+6.1%
Monthly website visits110 observations · May 2017–Jul 2026
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Comparisons

CREAL compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

CREAL's talent

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Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

17 investors on CREAL's cap table

Sourced from Dealroom's funding and investor records.

Seed 6 investors entered at this stage
Venture Kick
Fondation FIT
SICTIC
Jari Ovaskainen
AtmosClear Investments
European Innovation Council
Series A 5 investors entered at this stage
Verve Ventures
Ariel Luedi
DAA Capital Partners
Swisscom Ventures
Carl Zeiss Vision International
Series B+ 1 investor entered at this stage
Zeiss
Other known 5 additional known investors
EPFL Swiss Federal Polytechnic School of Lausanne
3LB Seed Capital
EPFL Innovation Park
MassChallenge
VentureLab

Global footprint

Where CREAL has talent and traffic

Workforce by country
2 countries with
team presence
🇨🇭 Switzerland95.7%
🇺🇸 United States4.3%
2 countries shown

In the news

Latest news about CREAL

Recent press, funding announcements, and product moves mentioning CREAL — open to read from the original sources.

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Market sentiment

What the market is saying about CREAL

An AI-synthesized read of the highest-engagement posts about CREAL on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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