C
CREAL
CREAL develops near-eye light-field display bringing true optical depth and immersion into virtual and mixed reality
About CREAL
CREAL is a pioneering startup focused on revolutionizing the augmented reality (AR) industry through its advanced light field display technology. Founded in 2017, CREAL identified the display as the weakest link in AR and set out to transform it. The company has developed a unique light field display that creates truly 3D images with genuine focal depth, providing a natural visual experience that blends seamlessly with the real world. This technology is particularly beneficial for AR applications, as it allows users to experience digital content in a way that feels natural and effortless to the human eye.
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CREAL serves a diverse range of clients, including AR hardware manufacturers, software developers, and businesses looking to integrate AR into their operations. The company operates in the rapidly growing AR market, which spans various industries such as gaming, healthcare, education, and remote collaboration.
The business model of CREAL revolves around licensing its light field display technology to AR hardware manufacturers and providing tailored solutions for specific client needs. Additionally, CREAL offers its own line of AR glasses that cater to different prescriptions and styles, ensuring accessibility for a wide audience. The company generates revenue through technology licensing fees, product sales, and potentially through partnerships and collaborations with other tech firms.
In summary, CREAL is at the forefront of AR innovation, pushing the boundaries of display technology to deliver a more natural and immersive visual experience. By addressing the critical bottleneck in AR displays, CREAL is poised to make significant contributions to the future of augmented reality.
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Ecublens, Switzerland
- Employees
- 35
- Open positions
- None listed
- Dealroom signal
- 80.7/100
- Sector
- Semiconductors, Eyewear, Retail, Visualization, Smart Glasses, Immersive Technologies, Spinout
- Technology
- Hardware, 3D Technology, Deep Tech, Augmented Reality, Virtual Reality
- Business model
- Manufacturing
- Client focus
- b2b, b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Jul 2025 | $6.5M | $75M | Zeiss | ↗ |
| SERIES B✓Equity / VC | Oct 2024 | $0 | — | SICTIC · Carl Zeiss Vision International | ↗ |
Growth signals
Latest recorded traffic for CREAL is 2.3K monthly website visits, down 52.1% over the last three months. CREAL's team grew 6.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Venture Kick
Fondation FIT
SICTIC
Jari Ovaskainen
AtmosClear Investments
European Innovation Council
Series A5 investors entered at this stage
Verve Ventures
Ariel Luedi
DAA Capital Partners
Swisscom Ventures- CICarl Zeiss Vision International
Series B and later1 investor entered at this stage
Zeiss
Other known investors5 additional known investors
EPFL Swiss Federal Polytechnic School of Lausanne
3LB Seed Capital
EPFL Innovation Park
MassChallenge
VentureLab
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about CREAL on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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