Modern Dropship

Convictional operates as a B2B commerce platform designed to help retailers and brands automate and streamline their dropshipping, marketplace, and wholesale operations. The company was founded in 2017 by Chris Grouchy and Roger Kirkness. Grouchy's background includes experience at Shopify, where he identified the inefficiencies and manual processes retailers faced when onboarding new vendors, which directly inspired the creation of Convictional. Kirkness, serving as the CTO, brings the technical expertise to build out the platform's infrastructure.

The core of Convictional's offering is a supplier enablement platform that facilitates seamless integration between retailers and their third-party brands. Instead of relying on manual methods like emails and spreadsheets or complex EDI connections, the platform allows vendors to be onboarded in minutes. Retailers can invite suppliers to connect, and once connected, the system automates the exchange of product information, inventory levels, pricing, and order fulfillment. This two-way synchronization ensures that data is consistent across both the retailer's e-commerce site and the supplier's systems.

Convictional's business model is primarily subscription-based, targeting enterprise retailers and brands. The platform generates revenue through this SaaS model, offering different tiers of service based on the volume of transactions and the number of integrated partners. The service is particularly beneficial for retailers looking to expand their product assortment without taking on the inventory risk, effectively enabling them to launch their own curated marketplaces. For brands, it provides an efficient channel to partner with multiple retailers and distribute their products more widely.

The platform integrates with major e-commerce systems such as Shopify, BigCommerce, and Salesforce Commerce Cloud, as well as ERPs and other backend systems. A key feature is its ability to handle various B2B trade relationships, including dropshipping, wholesale, and multi-vendor marketplace models, all within a single network. By automating processes like vendor onboarding, inventory syncing, and order processing, Convictional helps businesses reduce operational overhead, prevent stockouts, and accelerate their go-to-market strategy for new products. This focus on modernizing B2B trade by abstracting away the complexities of supplier integration positions the company as a critical infrastructure layer for modern commerce.

Keywords: B2B commerce, supplier enablement, dropship automation, marketplace platform, e-commerce integration, inventory synchronization, order management, wholesale automation, supplier onboarding, retail technology