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TradeGecko

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Powerful inventory management software for eCommerce and wholesale with Shopify, Xero, QuickBooks, Amazon, a B2B ordering platform, payments and mobile to take complete control of your business

Singapore, SingaporeFounded 2012Fintech
Valuation $50–100M Last recorded · 2020
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for TradeGecko and the history behind them.

About TradeGecko

TradeGecko operated as a software-as-a-service (SaaS) company, providing a cloud-based inventory and order management platform for small-to-medium-sized businesses (SMEs). The company was founded in Singapore in February 2012 by three New Zealanders: brothers Cameron Priest (CEO) and Bradley Priest (CTO), along with Carl Thompson (CMO). The idea originated from Thompson's personal frustration with managing inventory for his clothing label, which highlighted the need for a more streamlined back-end administration solution. After conceiving the idea, the trio relocated to Singapore to participate in the JFDI.Asia startup accelerator program, which helped them validate and launch the business.

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TradeGecko's platform was designed to serve wholesalers, distributors, and multichannel e-commerce retailers by centralizing inventory, orders, and customer data. The system enabled businesses to manage operations across various sales channels, including online stores and physical locations, from a single interface. Its business model was subscription-based, with revenue generated through tiered monthly plans based on order volume and feature sets. Key features of the software included real-time inventory tracking across multiple warehouses, automated reordering alerts to prevent stockouts, and management of purchase orders. The platform also offered a customizable B2B e-commerce portal for wholesale clients, allowing them to place orders and view specific pricing. It provided integrations with major e-commerce platforms like Shopify and Amazon, accounting software such as QuickBooks and Xero, and shipping services, automating workflows like invoicing and order fulfillment.

The company achieved significant milestones, including raising $6.5 million in a Series A round in 2015 and an additional $10 million in a Series B round in 2018. By 2020, TradeGecko was serving customers in over 100 countries and had processed more than US$5 billion in gross merchandise volume. In August 2020, Intuit announced its acquisition of TradeGecko for a sum reported to be over US$80 million. Following the acquisition, TradeGecko was rebranded as QuickBooks Commerce. The co-founders, Cameron and Bradley Priest, joined Intuit to assist with the product and team integration. However, Intuit later announced that the standalone QuickBooks Commerce product would be retired in June 2022, with its functionalities being integrated into the broader QuickBooks Online platform.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2012
Headquarters
Singapore, Singapore
Employees
22
Open positions
None listed
Dealroom signal
68.1/100
Industry
Fintech
Sub-industry
Financial Management Solutions
Sector
Fintech, Accounting, Wholesale, Supply Chain Management, Analytics, Retail, SaaS, Data Analytics, Business Intelligence, Cloud Services, Reporting
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Aug 2020 $80M $80M Intuit —
SERIES B✓Equity / VC Jul 2018 $10M $40M TNB Ventures ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

TradeGecko website traffic

Latest recorded traffic for TradeGecko is 1.9K monthly website visits, down 68.3% over the last three months. TradeGecko's team declined 24.1% over the past year.

Latest monthly visits1.9K 3-month web change-68.3% 1-year team growth-24.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

CompanyHeadquartersStatusEmployeesTotal fundingValuation
Amber RoadAmber Road Inc provides cloud-based trade management solutions including modules for logistics contract & rate management, supply chain visibility & event management, international trade compliance and Global Knowledge trade content database East Rutherford, United States Acquired 251 $6.7M $42M
Mycroft AssistantExpert-class automatic purchasing and procurement platform. Business intelligence and business analytic system Boston, United States Operational
XilnexEnterprise CloudPOS for retails and services businesses to simplify growth Malaysia Acquired
SimfonisMVNO Convergent Billing System, Solution | Amdocs ACC Cordoba, Argentina Operational
IntaleIntale connects and streamlines the retail industry through their business intelligence and communication platform Athens, Greece Operational
DeskeraDeskera - Integrated ERP, CRM, HRM Business Applications Boston, United States Operational
RoundforestAI-powered shopping recommendation and comparison tools Tel Aviv-Yafo, Israel Operational
Certinia (Formerly FinancialForce)Provides cloud ERP solution for Salesforce CRM which include Cloud Accounting Software, Billing applications, Financial Management, Professional Services Automation (PSA), Human Capital Management and Supply Chain Management solutions San Francisco, United States Acquired
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • JFDI.Asia
  • Golden Gate Ventures
  • 500 Global
  • Jungle Ventures

Series A1 investor entered at this stage

  • TNB Ventures

Other known investors8 additional known investors

  • Intuit
  • Openspace Ventures
  • Perle Ventures
  • Sanabil Accelerator by 500 Global
  • TNB Aura
  • Vicknesh R Pillay
  • Vinnie Lauria
  • Wavemaker Partners
Team profiled 31 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇸🇬 Singapore50%
🇵🇭 Philippines41.7%
🇨🇦 Canada8.3%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about TradeGecko on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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