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TradeGecko
Powerful inventory management software for eCommerce and wholesale with Shopify, Xero, QuickBooks, Amazon, a B2B ordering platform, payments and mobile to take complete control of your business
About TradeGecko
TradeGecko operated as a software-as-a-service (SaaS) company, providing a cloud-based inventory and order management platform for small-to-medium-sized businesses (SMEs). The company was founded in Singapore in February 2012 by three New Zealanders: brothers Cameron Priest (CEO) and Bradley Priest (CTO), along with Carl Thompson (CMO). The idea originated from Thompson's personal frustration with managing inventory for his clothing label, which highlighted the need for a more streamlined back-end administration solution. After conceiving the idea, the trio relocated to Singapore to participate in the JFDI.Asia startup accelerator program, which helped them validate and launch the business.
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TradeGecko's platform was designed to serve wholesalers, distributors, and multichannel e-commerce retailers by centralizing inventory, orders, and customer data. The system enabled businesses to manage operations across various sales channels, including online stores and physical locations, from a single interface. Its business model was subscription-based, with revenue generated through tiered monthly plans based on order volume and feature sets. Key features of the software included real-time inventory tracking across multiple warehouses, automated reordering alerts to prevent stockouts, and management of purchase orders. The platform also offered a customizable B2B e-commerce portal for wholesale clients, allowing them to place orders and view specific pricing. It provided integrations with major e-commerce platforms like Shopify and Amazon, accounting software such as QuickBooks and Xero, and shipping services, automating workflows like invoicing and order fulfillment.
The company achieved significant milestones, including raising $6.5 million in a Series A round in 2015 and an additional $10 million in a Series B round in 2018. By 2020, TradeGecko was serving customers in over 100 countries and had processed more than US$5 billion in gross merchandise volume. In August 2020, Intuit announced its acquisition of TradeGecko for a sum reported to be over US$80 million. Following the acquisition, TradeGecko was rebranded as QuickBooks Commerce. The co-founders, Cameron and Bradley Priest, joined Intuit to assist with the product and team integration. However, Intuit later announced that the standalone QuickBooks Commerce product would be retired in June 2022, with its functionalities being integrated into the broader QuickBooks Online platform.
At a glance
- Status
- Acquired
- Founded
- 2012
- Headquarters
- Singapore, Singapore
- Employees
- 22
- Open positions
- None listed
- Dealroom signal
- 68.1/100
- Industry
- Fintech
- Sub-industry
- Financial Management Solutions
- Sector
- Fintech, Accounting, Wholesale, Supply Chain Management, Analytics, Retail, SaaS, Data Analytics, Business Intelligence, Cloud Services, Reporting
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2020 | $80M | $80M | Intuit | — |
| SERIES B✓Equity / VC | Jul 2018 | $10M | $40M | TNB Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for TradeGecko is 1.9K monthly website visits, down 68.3% over the last three months. TradeGecko's team declined 24.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
JFDI.Asia
Golden Gate Ventures
500 Global
Jungle Ventures
Series A1 investor entered at this stage
TNB Ventures
Other known investors8 additional known investors
Intuit
Openspace Ventures
Perle Ventures
Sanabil Accelerator by 500 Global
TNB Aura
Vicknesh R Pillay
Vinnie Lauria
Wavemaker Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about TradeGecko on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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