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CloudWalk

Fintech · São Paulo, Brazil · Founded 2013

CloudWalk is a Brazilian fintech startup that aims to democratize the payments industry in the country. The company provides technological solutions to empower entrepreneurs, particularly small and medium-sized businesses, who often bear the brunt of price wars between big banks and acquirers. CloudWalk's mission is to create a new, fairer system that benefits all players in the market. The company operates in the evolving Brazilian payments industry, leveraging advanced technologies like artificial intelligence and blockchain to deliver high-quality services. CloudWalk's business model is designed to disrupt the traditional acquiring business model, offering competitive prices to help its customers increase their purchasing power. One of the company's key offerings is InfinitePay, a product that represents the future of the financial industry, according to CloudWalk. The company describes it as the first self-driving banking level 5, although it does not provide further details on what this means. CloudWalk also emphasizes a customer-centric approach, stating that its customers play a vital role in everything it does. The company believes that its customers are its best sales promoters and have the power to change the product and the business at any time. In terms of revenue, CloudWalk likely makes money by charging fees for its payment processing services. The company's focus on offering the best prices suggests that it aims to compete on cost, potentially attracting customers with lower fees than traditional banks and acquirers. Keywords: Fintech, Payments Industry, Small and Medium Businesses, Artificial Intelligence, Blockchain, Disruptive Business Model, Customer-Centric, InfinitePay, Self-Driving Banking, Brazil.