C
Care/of
Biotech & Life Sciences · New York City, United States · Founded 2016
Helps to create a health plan with vitamins, supplements, and more that help to feel best and support in long-term MoreLess
Care/of is a health and wellness startup that specializes in personalized vitamins and supplements. The company operates in the health and wellness market, targeting individuals who are looking to improve their health through tailored nutritional support. Care/of serves a broad range of clients, from health-conscious individuals to those with specific dietary needs or health goals.
The business model of Care/of is centered around personalization and subscription services. Customers begin by taking an online quiz that assesses their health goals, dietary preferences, and lifestyle. Based on the results, Care/of provides a customized recommendation for vitamins, supplements, and other health products. These personalized products are then shipped directly to the customer's door each month, ensuring a consistent and convenient supply.
Care/of makes money primarily through its subscription service. Customers pay a monthly fee for their personalized vitamin and supplement packs. The company also offers one-time purchases of individual products through its online store. Additionally, Care/of has developed a mobile app that helps users track their supplement intake, learn about the benefits of their chosen products, and receive updated recommendations as their health needs change.
The company emphasizes transparency and scientific backing for its products. Care/of promises to provide honest guidance, showing customers the research behind each supplement and being clear about the level of scientific evidence supporting it. This approach builds trust and encourages long-term customer relationships.
In summary, Care/of is a health and wellness startup that offers personalized vitamins and supplements through a subscription model, targeting individuals looking for tailored nutritional support. The company operates in the health and wellness market and makes money through monthly subscriptions and one-time product sales.
Keywords: personalized vitamins, supplements, health goals, subscription service, dietary needs, online quiz, monthly delivery, transparency, scientific backing, mobile app.
Company overview
Care/of company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2016
- Headquarters
- New York City, United States
- Employees
- 79
- Open positions
- None listed
- Dealroom signal
- 65.9
Valuation & funding
Care/of funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2020 | $225M | — | Bayer | — |
| LATE VCOther financing | Dec 2019 | $41M | $163M | Undisclosed | — |
| SERIES BOther financing | Aug 2018 | $29M | $116M | Goldman Sachs · RRE Ventures · Goodwater Capital · Tusk Ventures | — |
| SERIES AOther financing | Aug 2017 | $12M | $48M | RRE Ventures · Goodwater Capital · Tusk Ventures · Bullish | — |
| SEEDOther financing | Nov 2016 | $3M | $12M | Juxtapose · Andy Dunn | — |
Growth signals
Care/of website traffic
Latest recorded traffic for Care/of is 2.5K monthly website visits, up 25% over the last three months. Care/of's team declined 13.2% over the past year.
Comparisons
Care/of compared with similar companies
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Talent graph
Care/of's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Care/of has talent and traffic
team presence
In the news
Latest news about Care/of
Recent press, funding announcements, and product moves mentioning Care/of — open to read from the original sources.
Market sentiment
What the market is saying about Care/of
An AI-synthesized read of the highest-engagement posts about Care/of on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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