C
Care/of
Helps to create a health plan with vitamins, supplements, and more that help to feel best and support in long-term
About Care/of
Care/of is a health and wellness startup that specializes in personalized vitamins and supplements. The company operates in the health and wellness market, targeting individuals who are looking to improve their health through tailored nutritional support. Care/of serves a broad range of clients, from health-conscious individuals to those with specific dietary needs or health goals.
The business model of Care/of is centered around personalization and subscription services. Customers begin by taking an online quiz that assesses their health goals, dietary preferences, and lifestyle. Based on the results, Care/of provides a customized recommendation for vitamins, supplements, and other health products. These personalized products are then shipped directly to the customer's door each month, ensuring a consistent and convenient supply.
Care/of makes money primarily through its subscription service. Customers pay a monthly fee for their personalized vitamin and supplement packs. The company also offers one-time purchases of individual products through its online store. Additionally, Care/of has developed a mobile app that helps users track their supplement intake, learn about the benefits of their chosen products, and receive updated recommendations as their health needs change.
The company emphasizes transparency and scientific backing for its products. Care/of promises to provide honest guidance, showing customers the research behind each supplement and being clear about the level of scientific evidence supporting it. This approach builds trust and encourages long-term customer relationships.
In summary, Care/of is a health and wellness startup that offers personalized vitamins and supplements through a subscription model, targeting individuals looking for tailored nutritional support. The company operates in the health and wellness market and makes money through monthly subscriptions and one-time product sales.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2016
- Headquarters
- New York City, United States
- Employees
- 79
- Open positions
- None listed
- Dealroom signal
- 65.9/100
- Industry
- Health, Wellness Beauty
- Sub-industry
- Pharmaceutical
- Sector
- Biotech & Life Sciences, Consumer Goods, Dietary Supplements, Biotechnology, Superfood, Health Supplements, Nutrition, Femtech, Direct-to-Consumer, Tech for Patients, Biotech and Pharma, Hard Tech
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2020 | $225M | — | Bayer | — |
| LATE VCOther financing | Dec 2019 | $41M | $163M | Undisclosed | — |
Growth signals
Latest recorded traffic for Care/of is 2.5K monthly website visits, up 25% over the last three months. Care/of's team declined 13.2% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Juxtapose
Andy Dunn
Series A5 investors entered at this stage
Goodwater Capital
RRE Ventures
Tusk Ventures
Bullish
Goldman Sachs
Other known investors1 additional known investor
Bayer
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Care/of on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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