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Care/of

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Helps to create a health plan with vitamins, supplements, and more that help to feel best and support in long-term

New York City, United StatesFounded 2016Biotech & Life Sciences
Valuation $100–250M Last recorded · 2018
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Care/of and the history behind them.

About Care/of

Care/of is a health and wellness startup that specializes in personalized vitamins and supplements. The company operates in the health and wellness market, targeting individuals who are looking to improve their health through tailored nutritional support. Care/of serves a broad range of clients, from health-conscious individuals to those with specific dietary needs or health goals.

The business model of Care/of is centered around personalization and subscription services. Customers begin by taking an online quiz that assesses their health goals, dietary preferences, and lifestyle. Based on the results, Care/of provides a customized recommendation for vitamins, supplements, and other health products. These personalized products are then shipped directly to the customer's door each month, ensuring a consistent and convenient supply.

Care/of makes money primarily through its subscription service. Customers pay a monthly fee for their personalized vitamin and supplement packs. The company also offers one-time purchases of individual products through its online store. Additionally, Care/of has developed a mobile app that helps users track their supplement intake, learn about the benefits of their chosen products, and receive updated recommendations as their health needs change.

The company emphasizes transparency and scientific backing for its products. Care/of promises to provide honest guidance, showing customers the research behind each supplement and being clear about the level of scientific evidence supporting it. This approach builds trust and encourages long-term customer relationships.

In summary, Care/of is a health and wellness startup that offers personalized vitamins and supplements through a subscription model, targeting individuals looking for tailored nutritional support. The company operates in the health and wellness market and makes money through monthly subscriptions and one-time product sales.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2016
Headquarters
New York City, United States
Employees
79
Open positions
None listed
Dealroom signal
65.9/100
Industry
Health, Wellness Beauty
Sub-industry
Pharmaceutical
Sector
Biotech & Life Sciences, Consumer Goods, Dietary Supplements, Biotechnology, Superfood, Health Supplements, Nutrition, Femtech, Direct-to-Consumer, Tech for Patients, Biotech and Pharma, Hard Tech

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Sep 2020 $225M — Bayer —
LATE VCOther financing Dec 2019 $41M $163M Undisclosed —
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Growth signals

Care/of website traffic

Latest recorded traffic for Care/of is 2.5K monthly website visits, up 25% over the last three months. Care/of's team declined 13.2% over the past year.

Latest monthly visits2.5K 3-month web change+25% 1-year team growth-13.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Juxtapose
  • Andy Dunn

Series A5 investors entered at this stage

Other known investors1 additional known investor

  • Bayer
Team profiled 17 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States95.8%
🇸🇰 Slovakia4.2%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Care/of on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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